Retention Marketing Manager - CRM

YOUR MISSION

Develop and execute CRM campaigns in the email channel with a primary focus on driving DTC and ecommerce revenue and improving conversion rates

Create omnichannel consumer lifecycle journeys in partnership with other Retention team stakeholders and define email automation touchpoints, business rules, and content

Manage end-to-end email campaign process from ideation and calendar planning to creative briefing, segmentation, QA, deployment, CRM agency collaboration, and reporting

Sync with launch, merchandising, retail, and promotional calendars to support priority initiatives in parallel with other Retention and Performance Marketing channels

Elevate the email channel through storytelling by collaborating with internal partners to identify key brand moments and activations to highlight

Implement new CRM technologies and innovations to personalize and segment communications

Develop and implement iterative testing plans, focusing on segmentation, messaging, frequency, and personalization, to optimize campaigns to improve channel KPIs

Define and optimize audience segmentation strategies and create audience segmentations for all email campaigns and automations

Collaborate with site and other channel owners to prioritize and execute omnichannel CRM tests

Lead acquisition initiatives by partnering with site/app partners to drive email opt-ins and optimize sign-up journeys and touchpoints

Analyze performance metrics and leverage business insights to identify trends and opportunities for optimizations and to drive engagement and efficiency

Provide clear communication and coordination of campaign briefs, deliverables, timelines, dependencies, and blockers

Manage the health of the email channel and the email opt-in database by regularly monitoring channel performance KPIs and identifying business opportunities

YOUR TALENT

2-4 years of e-mail and/or CRM marketing experience in a fast-paced, direct-to-consumer environment with a proven track record of delivering results

Familiarity and high comfort level working in email service providers/CRM platforms and analytics tools (experience with Emarsys and dashboards a plus)

Experience with testing design and methodologies, personalization, and marketing automation

Experience with audience segmentation

Consumer-first mindset with a deep understanding of the digital landscape, innovations, and best practices

Keen creative eye with ability to translate business objectives into comprehensive creative briefs

Proven analytical skills with strong understanding of industry KPIs and ability to translate insights into actions

Excellent project management and organizational skills with the ability to manage multiple tasks and priorities

Solution-oriented with a penchant for strategic thinking and problem solving

Retail, sportswear, or fashion industry experience/interest highly preferred

The Hiring range base pay for this position is $62,700 - $83,380 + Bonus + Benefits

(Benefit Summary Corporate)

Pay may vary depending on job-related knowledge, skills, and experience

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application. PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.

For additional information, please contact: View email address on click.appcast.io