Digital Marketing Coordinator

Job Description

Job Description

Company Overview 

The American Academy of Sleep Medicine (AASM) i s the only professional society in the U.S. dedicated exclusively to the medical subspecialty of sleep medicine. Founded in 1975 and based in Darien, IL, AASM advances sleep care and improves lives through education, advocacy, research, and accreditation. We represent more than 11,000 accredited member sleep centers and individual members nationwide. 

In pursuit of improving sleep health and promoting high-quality patient-centered care for all people, the AASM is dedicated to fostering a culture that is committed to excellence, inclusive, flexible, collaborative, appreciative, supportive, and innovative . Our staff connects to these team values in many ways, and we are looking for others who would like to experience the same. 

We support work-life balance through a hybrid work environment and encourage employees to work in the office two days per week , with Wednesday as an anchor day to promote connection and collaboration. Managers with direct reports are required to be onsite on Wednesdays. All employees report onsite twice per year for two consecutive days for all-staff meetings and functions. Due to these requirements, only local candidates will be considered for this position.

Location: Darien, IL | Hybrid 
Salary Range: $57,500 - $70,000 commensurate with experience
Employment: Full-time | Exempt 
Travel: Up to 10%, including weekends as required 

Position Overview 
The Digital Marketing Coordinator develops and executes campaigns that expand the AASM’s reach and engagement across social media and other digital channels. This role creates compelling content, strengthens the organization’s online presence, supports website updates, and uses analytics to evaluate and improve campaign performance . The coordinator also collaborates across departments to align digital communications with organizational goals and brand standards. 

What You’ll Do 

• Develop and execute social media strategies that strengthen the AASM brand and grow engagement. 
• Plan social media campaigns and events that encourage audience interaction and growth. 
• Create and publish content for websites, blogs, e-newsletters, social media, and reels. 
• Track and report on social media, campaign, and website performance using analytics tools. 
• Monitor the AASM’s online reputation and use insights to improve future strategies. 
• Update website content and build SEO-focused pages that improve visibility and engagement. 
• Collaborate on digital advertising, podcast promotion, and emerging marketing initiatives. 

What We’re Looking For 

• Bachelor’s degree in marketing, communications, or a related field, or equivalent education and experience. 
• At least two years of experience in social media, public relations, digital content, or a similar role. 
• Proficiency with LinkedIn, Facebook, X, TikTok, Instagram, and WordPress. 
• Experience interpreting analytics and using marketing automation platforms. 
• Strong writing, editing, proofreading, and digital content creation skills. 
• Ability to translate scientific and medical information for public audiences. 
• Strong project management, collaboration, and organizational skills.

Preferred Qualifications 

• Experience with HubSpot. 
• Experience in a medical or health care association. 
• Working knowledge of Associated Press style. 
• Experience with Adobe Express. 
• Graphic design experience. 

Our Culture and Benefits 
The AASM is proud to be an Equal Employment Opportunity employer and a recipient of the 2025 Best Workplaces in Illinois award . We celebrate diversity and are committed to creating an inclusive environment for all employees. Aside from the great job opportunity, we offer a collaborative and fun work culture with amazing benefits. Visit "Working at AASM" for a glimpse of AASM work life. 

• Affordable medical and dental coverage for you and your family 
• Professional development, including association membership, tuition reimbursement, certification, and LinkedIn Learning 
• Free life and disability insurance 
• Pet insurance 
• 3 weeks of PTO plus paid company holidays 
• Theft ID coverage 
• 8 weeks of paid parental leave 
• Flex-time hours 
• DoorDash meal perks 
• Business casual environment 
• Service recognition and peer-to-peer platform 
• Generous 401(k) plan 
• Weekly Wellness Wednesdays 
• Flexible spending and dependent care accounts 
• Twice daily plank breaks 
• Health savings account with generous employer contributions 
• Seasonal staff events 

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