FSO, Business Consulting - Studio & Marketing Transformation - Senior

Location: New York, Boston, Charlotte, Philadelphia, Washington, Atlanta EY's Studio+ is where strategy meets creativity, data, and technology. We help Financial Services leaders design and run marketing engines that are measurable, modern, and customer‑centric. The Opportunity We are seeking a Senior Consultant to join our Marketing Transformation team within Studio+. You will own discrete workstreams on client engagements, translating ambiguous marketing problems into structured analyses, recommendations, and pragmatic roadmaps. This role is ideal for someone with a foundation in marketing or consulting who is ready to take greater ownership across the full marketing value chain. Key Responsibilities Lead workstreams across marketing strategy, marketing operating model design, marketing operations, performance measurement, and marketing forecasting. Develop deliverables for FS clients in WAM, BCM, and INS: target operating models, segmentation, ABM strategies, onboarding journeys, loyalty/retention programs, cross‑sell frameworks, and marketing performance frameworks. Apply emerging approaches such as GEO (Generative Engine Optimization), AI‑driven personalization, and agentic marketing in client recommendations. Leverage AI tools (ChatGPT, Microsoft Copilot, Gemini, AI‑enabled martech) to accelerate analysis, content generation, journey design, and client deliverables. Support B2B (ABM, onboarding), B2C (acquisition, retention, loyalty, cross‑sell), and B2B2C (advisors, brokers, distribution partners) engagements. Contribute to proposals, points of view, and business development. Qualifications Bachelor’s degree; MBA or Master’s is a plus. 3–5 years of experience in marketing consulting, an in‑house marketing team, an agency, or a Financial Services marketing function. Hands‑on experience in at least one FS sub‑sector (WAM, BCM, INS) or a strong intent to specialize in FS. Working knowledge of modern MarTech (CDPs, marketing automation, analytics platforms) and emerging trends (AI, GEO). Practical experience using AI tools to deliver work products and improve productivity. Experience with B2B and/or B2C marketing programs; exposure to B2B2C is a plus. Strong structured‑thinking, communication, and storytelling skills. Willingness to travel 50–80%. Desirable Additional Experience Exposure to ABM platforms, CDPs (Salesforce, Adobe), and analytics tooling. Experience with AI‑enabled marketing tools, prompt engineering, or AI agents for marketing use cases. Experience contributing to RFPs or proposals. Certifications in marketing, analytics, or MarTech platforms. Benefits Comprehensive compensation and benefits package with base salary ranges: $97,300–$178,300 across the US; $116,700–$202,600 for NYC, Washington State, and California (excluding Sacramento). Total rewards include medical, dental, pension, 401(k), and paid time off. Hybrid model: most people in client‑serving roles work together in person 40–60% of the time. Flexible vacation policy and paid holidays; additional leaves for well‑being. EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis, including arrest and conviction records, in accordance with applicable law. EY is committed to providing reasonable accommodation to qualified individuals with disabilities, including veterans with disabilities. If you have a disability and either need assistance applying online or need to request an accommodation, please call 1‑800‑EY‑HELP3, select Option 2 for candidate related inquiries, then select Option 1 for candidate queries and finally select Option 2 for candidates with an inquiry which will route you to EY’s Talent Shared Services Team (TSS) or email the TSS at View email address on click.appcast.io. #J-18808-Ljbffr EY