Marketing Technology Specialist

Crawford Group ( is seeking a Full Time Marketing Technology & Sales Specialist. This is a remote role for those in the Pacific, Mountain or Central Time Zones to ensure strong collaboration with our Marketing, Sales, and client teams.


We're looking for someone who loves connecting systems, improving processes, and using data to drive smarter marketing and sales decisions.


About Crawford Group.
We are revolutionizing how marketing gets done! Crawford Group provides expert marketing, digital, creative, events, and communications talent solutions for marketers.
Our customers want flexibility in their workforce solutions and need experts with the skills and capabilities to deliver revenue and pipeline growth through marketing activities. At Crawford Group we believe in developing collaborative customer relationships to create the best talent solution for their marketing organization's needs.

Position Summary:

• The Marketing & Sales Technology Specialist owns the technology, automation, reporting, and digital infrastructure that powers our go-to-market efforts.
• This role sits at the intersection of marketing, sales, and operations.
• You'll manage our website, CRM, marketing automation, lead lifecycle, sequence creation, reporting, and technology integrations while partnering closely with Marketing and Sales to improve lead generation, pipeline growth, and operational efficiency.
• The ideal candidate enjoys both strategic thinking and hands-on execution.
• To be successful, you must be naturally curious, data-driven, and a systems thinker. One day you may be optimizing website conversions, the next building a HubSpot workflow, creating executive dashboards, or improving CRM data quality.
• This role exists to help marketing and sales achieve goals.

Required Qualifications:

• Bachelor's degree in Marketing, Business, Information Systems, or a related field (or equivalent professional experience).

• 3-5 years of experience in Marketing Operations, Marketing Technology, Revenue Operations, Sales Operations, CRM Administration, or a similar role.

• Must reside in the Pacific, Mountain or Central Time Zone and be available during Pacific business hours.

• Must be comfortable with using AI to optimize your strategic thinking and improve work outcomes.

• Hands-on experience administering HubSpot CRM, including workflows, automation, forms, lists, reporting, and dashboards.

• Experience managing WordPress websites, including content updates, landing pages, UX improvements, and SEO best practices.

• Experience building and optimizing digital marketing campaigns, including email marketing, paid media, lead capture, and marketing automation.

• Experience managing lead lifecycle processes, including lead routing, segmentation, qualification, and CRM data management.

• Strong analytical skills with experience creating dashboards, reports, and KPIs that drive business decisions.

• Experience interpreting marketing, sales, and website performance data to identify trends and optimization opportunities.

• Strong understanding of CRM data governance, process documentation, and operational best practices.

• Excellent organizational skills with the ability to manage multiple projects and priorities simultaneously.

• Demonstrated ability to work independently while collaborating effectively across Marketing, Sales, Operations, and Leadership teams.

• High attention to detail and commitment to maintaining accurate data and reliable reporting.

• A continuous improvement mindset with a passion for automation, process optimization, and operational excellence.

Preferred Qualifications:

• HubSpot Marketing Hub and/or Sales Hub certifications.

• Experience creating selling sequences.

• Experience with Apollo, Alta, or similar sales engagement and prospecting platforms.

• Experience with Google Analytics 4 (GA4), Google Search Console, and Google Tag Manager.

• Experience managing LinkedIn Ads and Google Ads campaigns.

• Experience with WordPress hosting platforms such as WP Engine and domain management through GoDaddy.

• Experience with Yoast SEO or other SEO optimization tools.

• Extensive experience using AI platforms to enhance work outcomes.

• Comfortable working with project management software such as Asana, Airtable, etc.

• Experience in a B2B professional services, technology, SaaS, or agency environment.

• Experience implementing or managing CRM and marketing technology integrations.

• Working knowledge of data visualization and business intelligence tools (Power BI, Looker Studio, Tableau, or similar) is a plus.

Location: Can work remotely from within U.S. in Pacific, Mountain or Central Time-Zones.
Duration: Full-time, 40 hrs.. pr/wk.
Rate: $70,000 Pr Yr as a W2, Direct Hire of Crawford Group; benefits available if eligible.


Committed to Diversity.
We believe in approaching every interaction with honor, respect, and positive intent. Building diverse teams that foster creativity, innovative thinking, and opportunity for all. Ultimately, we know that our commitment to inclusion across race, gender, age, religion, identity, and experience drives us all forward every day.