Manager, Product Marketing

Job Description


Manager, Product Marketing (Full Time)
Department: All Openings, Marketing & Sales

Job Title: Product Marketing Manager

Position Summary:


The Product Marketing Manager (PMM) is responsible for all aircraft product marketing activities for Piper Aircraft. The responsibilities run full spectrum: technical, competitive and promotional.


The position is an integral link between: 1) Internal Sales and Marketing teams, Dealers and the needs of Piper customers, 2) the realities of the competitive landscape, and 3) the Piper technical community, integrated product teams, suppliers and the overall product improvement process


Essential Job Functions

Internally and externally recognized as the focal point for operational, technical and promotional activities requiring new Piper aircraft and/or competitive aircraft experience and knowledge.


§ Represents the "Piper Factory" in all global sales and marketing environments. Serves as a trusted advisor to all sales channels (global dealer and direct) by providing written, verbal and/or on-site expertise in support of the established sales objectives whenever and wherever needed.


§ Represents "voice of customer" and Sales/Marketing in all Piper internal Integrated Product Teams (IPT's) while working closely with Engineering, PMO and Customer Support in establishing and executing aligned product improvement priorities.


§ Utilizes broad industry and competitive aircraft knowledge to lead Technical Marketing efforts in the development/update of a complete Piper competitive aircraft comparison library.


§ Assists Sales, Marketing and the Communications group in maximizing media effectiveness by providing key insights into Piper aircraft features and benefits when leveraged against key competitive weaknesses.


§ Assists company leadership with the evolving product line roadmap for each aircraft when viewed against macro industry, technology and global marketplace trends as well as tactically against emerging new and derivative competitive products.


§ Works closely with the Piper factory and Dealer Demonstration and Sales teams in the development and standardization of "Optimum Demonstration Practices" tailored to highlight each Piper aircraft when viewed against all competitive aircraft - thereby ensuring the best possible "hands-on" customer exposure to the aircraft in any demonstration environment/situation.


§ Other duties as assigned.


Minimum Position Qualifications

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.


Education and Experience


Bachelor's degree and five (5) or more years' experience within the general aviation industry required or equivalent combination of education and experience. Knowledge of and experience operating Piper aircraft models and products preferred. Experience and knowledge of aircraft sales processes is preferred. Preference given to candidates with demonstrated Technical and/or Marketing/Sales background.
• Demonstrated in-depth knowledge of current Piper aircraft systems. Experience with emerging aircraft system technology and industry trends.
• Technical/engineering acumen, either demonstrated through experience or through formal training and education.
• Complete understanding of all applicable FAA regulations for aircraft operations and familiarity with the FAA aircraft certification process to include various global regulatory agencies.
• The ability to proactively apply the above experience and skills in:


1) Understanding overall market needs/desires bounded by technical/financial realities, competitive capabilities and any potential certification considerations.


2) Translate those needs into tangible/quantifiable product improvements, and


3) While working in a dynamic IPT environment prioritize those improvements with the other needs of the company and the available internal capabilities/resources and execute the agreed upon product improvements on schedule.


Excellent presentation development, execution and overall interpersonal skills. A demonstrated comfort level in all types of sales/customer interaction scenarios. World class "multi-tasking" capability.


FAA Pilot Certificate required (Commercial, Instrument, Multi-engine) and a minimum of 500 total flight hours preferred .


Extensive knowledge of Microsoft Office Suite a working knowledge of Windows based computer programs, and experience with relational databases and CRM systems are required to perform the duties in this position.


Physical Demands


Demonstrates physical and functional ability to perform and accomplish tasks. Ability to lift and carry up to 35 lbs.


Mental Demands
• Enter required and desired mental demands i.e., Working knowledge of Microsoft Office Suite, to include Excel proficiency, is required.


Working Conditions
• The work environment characteristics described here are representative of those the employee encounters while performing the functions of this job .
• While performing the duties of this job, the employee is frequently exposed to both office and plant environments. May be exposed to odors, chemical agents, dust, fumes, gases, sharp objects, hazardous or moving equipment, wet slippery floors, and extremes in temperature and humidity.
• Interacts regularly with various staff and employees, and occasionally with vendors, suppliers, community members and regulatory agency representatives. Travel and overtime are required when necessary.


Operational Excellence


Supports all operational excellence initiatives ensuring full participation in all department services, continuous improvement efforts, and training programs.


Quality Assurance
• Maintains a safe, orderly working environment including FOD compliance.
• Ensures adherence to Piper Aircraft, Inc. corporate compliance policies.
• Adheres to organization and department policies and procedures.


Compliance
• Responsible for ensuring compliance with laws, rules and regulations appropriate to job function.
• Comply with all organizational policies and standards regarding ethical business practices.
• Work ethically and with integrity; upholds organizational values.


Maintains compliance with company safety policies and procedures, OSHA, and EPA regulations including Personal Protective Equipment (PPE), behaviors, physical space and hazardous waste disposal procedures.


Communicates Effectively
• Effective communicator with strong interpersonal skills who understands how to develop and maintain external supplier and internal customer relations in both written and oral form.


Maintain a high level of professionalism at all times during direct contact with employees, suppliers, and customers.


Decision Quality
• Makes good and timely decisions that keep the organization moving on-time with deliverables.


Optimizes Work Processes
• Knows and contributes the most effective and efficient processes to get things done, with a focus on continuous improvement.


Attention to Detail
• Takes responsibility for a thorough, accurate, and detailed method of completing work tasks.


Drives Results
• Overcomes adversity, consistently achieving quality results - even under demanding deadlines and unexpected operating circumstances.


Teamwork
• Interacts, partners, and collaborates effectively with others, positively contributing to overall department and organizational deliverables and results.


Please note - This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this position. Duties, responsibilities and activities may change at any time with or without notice. Work beyond 40 hours per week including mandatory overtime may be required.


American with Disability Act Requirements : External and Internal applicants, as well as position incumbents, must be able to perform the essential position responsibilities as listed in this position description either aided or unaided or with the assistance of a reasonable accommodation to be determined by the organization on a case-by-case basis.


All job requirements listed indicate the minimum level of knowledge, skills and ability deemed necessary to perform the job proficiently. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this position. Duties, responsibilities and activities may change at any time with or without notice. Work beyond 40 hours per week including mandatory overtime may be required.


Piper Aircraft is an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, age, national origin, gender, sex, gender identity, gender expression, sexual orientation, veteran status, disability, genetic information, or any other characteristic protected by federal, state or local law.


At this time, Piper Aircraft is not sponsoring employees seeking an immigrant visa (green card) or non-immigrant visa, such as L-1A, L-1B, H-1B, O-1, or TN visas. Applicants must be authorized to work for ANY employer in the U.S


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