Senior Manager, Marketing Strategy

Work Location Type: HybridWork Location Type: HybridReq Number 335894 About Grainger W.W. Grainger, Inc. is a leading broad line distributor with operations primarily in North America and Japan. At Grainger, We Keep the World Working by serving more than 4.6 million customers worldwide with maintenance, repair and operating (MRO) products and value-added solutions delivered through innovative technology and deep customer expertise. Known for its commitment to service and purpose-driven culture, the Company reported 2025 revenue of $17.9 billion. For more information, visit    Compensation The anticipated base pay compensation range for this position is $123,000.00 – $205,100.00. This role is eligible for an incentive target of up to 20% or $, based on the achievement of individual and company performance objectives in accordance with the current terms of the incentive program which are subject to change. Rewards and Benefits With benefits starting on day one, our programs provide choice and flexibility to meet team members' individual needs, including: Medical, dental, vision, and life insurance plans with coverage starting on day one of employment and 6 free sessions each year with a licensed therapist to support your emotional wellbeing. 18 paid time off (PTO) days annually for full-time employees (accrual prorated based on employment start date) and 6 company holidays per year. 6% company contribution to a 401(k) Retirement Savings Plan each pay period, no employee contribution required. Employee discounts, tuition reimbursement, student loan refinancing and free access to financial counseling, education, and tools. Maternity support programs, nursing benefits, and up to 14 weeks paid leave for birth parents and up to 4 weeks paid leave for non-birth parents. For additional information and details regarding Grainger’s benefits, please click on the link below: Grainger Benefits The pay range provided above is not a guarantee of compensation. The range reflects the potential base pay for this role at the time of this posting based on the job grade for this position. Individual base pay compensation will depend, in part, on factors such as geographic work location and relevant experience and skills. The anticipated compensation range described above is subject to change and the compensation ultimately paid may be higher or lower than the range described above. Grainger reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion at any time, consistent with applicable law. Position Details Reporting directly to the Director of Brand & Communications, the Sr. Manager, Content Marketing is responsible for ensuring that Grainger's various business audiences' needs are met during their customer journey through the strategic use of content. This person will be responsible for all brand content marketing: developing, managing and distributing compelling and well organized content based on a thorough understanding of business objectives, user needs and best practices. This person will manage an internal team and agency partners to help define/refine content marketing plan, strategy and also execute ongoing content marketing programs. This Sr. Manager will partner with business and strategic stake-holders and work with cross-functional teams and leadership. This is a Hybrid position requiring 3 days per week onsite at the Lake Forest, IL headquarters. You WillDefine and lead integrated campaign strategies that connect audience segmentation, personas, content, digital engagement, and channel plans to Grainger’s marketing strategy and business priorities.Establish campaign and content strategy governance, including standards, processes, decision rights, and review practices that promote quality and consistency across Marketing teams and channels.Lead and develop a team of content strategists accountable for campaign strategy from ideation through execution, measurement, and optimization, ensuring work is grounded in customer needs and Grainger’s business objectives.Partner with channel leaders, business stakeholders, and external agencies to align campaign objectives, audience needs, messaging, offers, and channel requirements.Ensure campaign strategies and content direction are on brief, aligned with approved messaging and brand standards, informed by subject matter experts, and compliant with Legal, safety, and other applicable requirements.Define campaign measurement expectations and partner with Marketing and enterprise analytics teams to evaluate performance, communicate business impact, and guide optimization and investment decisions.Translate campaign strategy into clear content and creative direction that enables execution teams to deliver coordinated, customer-relevant experiences across channels.Oversee connectivity across campaign portfolios, including coordination between targeted campaigns and Brand Awareness efforts, to create a cohesive customer experience and reduce competing messages.You HaveBachelor's Degree or equivalent experience in Journalism, Business, or Marketing required7+ years experience in Marketing or relevant field requiredExperience developing and leading integrated marketing campaign and content strategies that connect audience needs, messaging, offers, creative direction, and channel plans to business objectives.Experience establishing marketing strategy governance, including standards, processes, decision rights, and review practices used across teams or channels.Knowledge of audience segmentation, personas, customer journeys, content strategy, and channel planning used to create coordinated customer experiences.Experience defining campaign objectives and measurement expectations, interpreting performance data, and translating results into optimization or investment recommendations.Experience leading and developing marketing professionals accountable for strategy development, execution, measurement, and optimization.Experience influencing senior leaders and aligning cross-functional teams and external partners around campaign priorities, strategic recommendations, and execution requirementsWe are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, protected veteran status or any other protected characteristic under federal, state, or local law. We are proud to be an equal opportunity workplace.We are committed to fostering an inclusive, accessible work environment that includes both providing reasonable accommodations to individuals with disabilities during the application and hiring process as well as throughout the course of one’s employment, should you need a reasonable accommodation during the application and selection process, including, but not limited to use of our website, any part of the application, interview or hiring process, please advise us so that we can provide appropriate assistance.