Data Management Specialist

Job Title: Marketing/Data Management Specialist - Hybrid Duration (Contract): 12 Months Client Location: - Atlanta, GA 30346 Location Preference: Hybrid Job Description: As a Data Management Specialist, you will execute on the all-critical data points available to effectively execute data driven marketing. The primary contributions of a Specialist, Data Management comprise of supporting a best‑in‑class data management team, handling audience requests, and translation of audience insights into meaningful business planning. Key Accountabilities Responsible for the executional operations of Client’s Global offline match partner, LiveRamp, and customer data management platform, Salesforce; Includes fulfillment of all audience requests for use in Paid Media and other channels as needed Work collaboratively with the IT Product and Customer Data team in the management of data flow into MarTech partners like LiveRamp, understands and sets paid media audience strategy globally Work to ensure data privacy compliance and avoid negligent use of data within Client Analyzing audiences for target segmentation, brand persona development, and performance Required Skills, Experiences, Education and Competencies Bachelor’s degree in marketing or related field 3+ years in digital marketing, data management or experience working with an advertising agency Supplier side experience is a definite plus, as is working knowledge of first party data, LiveRamp, SalesForce Ad Studio and/or 3rd party data providers Looking for candidate with knowledge of AI to re‑envision the program and optimizing the use of AI Knowledge of digital media and audience segmentation Organized, Analytical, Proactive, Ability to Prioritize, Strong Attention to Detail Word, Excel, PowerPoint The hourly range for roles of this nature are $50.00 to $70.00/hr. Rates are heavily dependent on skills, experience, location, and industry. cyberThink is an Equal Opportunity Employer. #J-18808-Ljbffr