Vice President of CRM, Lifecycle & Automation
Confidential
Vice President of CRM, Lifecycle & Automation
About the Company
Popular regional provider of premium landscaping services
Industry
Environmental Services
Type
Privately Held, Private Equity-backed
Founded
1984
Employees
1001-5000
Categories
- Architecture
- Botany
- Construction
- Ecology
- Engineering & Design
- Environmental Services & Recycling
- Forestry
- Lawns and Grass
- New York State
- Northeast
- Other Biz Services
- Services
- Waste Treatment
- Renewables & Environment Environmental Consulting
- Home and Garden
- Service Industry,
Specialties
- tree pruning
- plant health care
- lawn care
- organic programs
- historic preservation
- residential
- commercial
- municipal landscape stewardship
- arborcare
- arboriculture
- and tree care
Business Classifications
- B2C
About the Role
The Company is seeking a Vice President of CRM, Lifecycle, and Automation to take on a pivotal role in building and owning the CRM, lifecycle, and marketing-automation engine. This senior position is focused on long-term customer lifetime value (LTV) and requires the successful candidate to set and execute the lifecycle and retention strategy. The role involves operating as a super-senior individual contributor, with a hands-on approach to standing up and modifying lifecycle programs, including email and SMS journeys, retention and prepay campaigns, and automated review generation. The ideal candidate will have a quantifiable track record in retention, lifecycle, loyalty, or subscriber marketing, and be deeply analytical, with expertise in using AI and a modern martech stack. Applicants for the Vice President of CRM, Lifecycle, and Automation role at the company should have a Bachelor's degree and at least 8 years' experience in a similar capacity, with a focus on B2C multi-location or field-based business. The role demands a leader who is deeply analytical, hands-on with a modern martech stack, and has a strong project management skill set. The candidate must be adept at collaborating with cross-functional teams, including technology, sales, marketing, and finance, and have a proven track record of moving LTV at scale. The approach to the role should be data-driven, with a relentless focus on LTV, and a willingness to ship and test fast. The successful candidate will be expected to treat LTV like their own P&L, see the full customer journey, and be comfortable as a super-senior individual contributor, with a high level of ambition and the ability to thrive in an ambiguous, fast-changing environment.
Hiring Manager Title
Chief Growth Officer
Functions
- Marketing
Vacancy posted 4 days ago
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