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Research Director

Nexstar Broadcasting

KRQE Media Group in Albuquerque, New Mexico, is seeking a dynamic and analytical Research Director to lead audience research initiatives that support our television, digital, and sales operations. This position is responsible for analyzing audience trends, consumer behavior, and market data to provide actionable insights that drive revenue growth and strategic decision-making. The ideal candidate will collaborate closely with Sales, News, Marketing, and management teams to develop compelling research presentations, identify market opportunities, and strengthen KRQE's competitive position across all platforms.

  • Overseeing, analyzing and maintaining all research information and functions from Nielsen, Kantar, Marshall Marketing, Strata, Google Ad Manager and other tools that support and enhance the sales and marketing effectiveness of our brands in the marketplace

  • Provide valuable research data to Sales, News and Promotions departments. For example, compiling and distributing relevant ratings facts, trends and analysis, ratings successes and challenges

  • Prepare inventory and performance reports for sales managers within deadlines

  • Gather campaign data for proof of performance presentations for Sales & Marketing clients

  • Manage local digital campaign operations

  • Communicate with corporate digital ad operations to maintain campaign effectiveness

Requirements & Skills:

  • Marketing or Communications degree or equivalent experience or Statistics

  • Minimum of 2-3 years of media research experience Knowledgeable about media related software including Wide Orbit, Kantar, Google Ad Manager and other comparable software

  • Ability to work under pressure and meet tight deadlines

  • Problem-solving and deductive reasoning skills

  • Clear and concise communications both through writing & presentation skills

  • Organizational skills for daily responsibilities & special projects for sales and marketing team

  • Knowledge of media campaigns through linear and digital platforms

  • Comfortable presenting alongside a team of account executives and Management on key client meetings

  • Highly proficient in all Microsoft Office products (Word, Excel & PowerPoint)

SCAM ALERT:

Please be aware candidates may be at risk of being targeted by scammers seeking personal data or money. Recruiters with Nexstar Media Group and its local stations will only contact you through official job boards, LinkedIn, or email with Nexstar.tv domain or official station email addresses (example:@wreg.com). Be cautious of any outreach claiming to be from Nexstar or its recruiters via any other messaging platforms or personal email addresses. We will not contact you using a @gmail email address. If you are unsure about the authenticity of a job inquiry or offer, email us at View email address on click.appcast.io.

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.

EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

Vacancy posted 2 days ago
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