Senior Manager, Outbound Strategy

This is a hybrid role based out of our San Francisco office. Office attendance is required at least twice a week on Tuesdays and Thursdays for collaboration and connection. There may be additional in-office days for team or company events. Position Summary Reporting to the VP, Business Development, the Sr Mgr., Outbound Strategy is responsible for coordinating Ironclad’s outbound prospecting motion from end to end, partnering with leaders from product marketing, demand gen, sales, business development, and operations. This is a critical and highly visible role with a direct impact on fueling pipeline and revenue growth at Ironclad. You’ll develop targeting strategies, craft compelling messaging, and build scalable systems that make outbound more effective and efficient. If you know how to turn intent signals into high-impact plays, this role is for you. What You’ll Do Own the outbound campaign strategy: design and execute automated and signal-based outbound programs to drive meetings, pipeline, and revenue. Drive consistent motions across GTM: partner with sales and BDR leadership to ensure outbound efforts are coordinated and building on each other effectively. Turn interest into pipeline: bridge the gap between marketing programs (events, webinars, content) and outbound execution by creating the target lists, assets, and plays Business Development/Sales can run with. Optimize for impact: Own the performance of outbound plays and materials. Continually test and improve key metrics (adoption, open/reply rates, meetings, pipeline conversion) and partner with Analytics to measure what matters — ultimately increasing revenue sourced from outbound. Leverage AI-powered workflows & buying signals: identify high-propensity accounts, generate and personalize outbound messaging at scale, and surface actionable insights from intent and engagement data. Partnering with GTM ops on exploring emerging AI capabilities and driving experimentation. Build for scale: manage and improve outbounding tools (Outreach, Qualified, Actively AI, etc.) in partnership with GTM Ops; own email creation, audit sequences, and implement learnings from experiments. Collaborate cross-functionally: work closely with Sales, PMM, Business Development, and Ops to ensure outbound efforts are aligned, measurable, and driving revenue. Qualifications 5+ years of B2B Go To Market experience in sales, marketing, or business development functions. Proven track record of building outbound programs that scale and increase outbound efficiency. Proven experience with cross functional communication and program orchestration. Proficient in core GTM systems like Salesforce, Marketo, Outreach, Gong, Qualified, or similar. Familiarity with AI GTM and signal-based systems like G2, 6sense, Actively AI, Unify, Clay, etc. Strong copywriting skills for outbound email and message sequencing. A/B testing and data analysis skills to optimize performance. OTE Range: $136,000 - $204,000 The OTE range represents the minimum and maximum of the OTE range for this position based at our San Francisco headquarters. The OTE offered for this position will depend on numerous factors, including individual proficiency, anticipated performance, and the location of the selected candidate. Our OTE is just one component of Ironclad’s competitive total rewards package, which also includes equity awards (a new hire grant, along with opportunities for additional awards throughout your tenure), competitive health and wellness benefits, and a commitment to career growth and development. Compensation Salary: $136K - $204K; Offers Equity US Employee Benefits 100% health coverage for employees (medical, dental, and vision), and 75% coverage for dependents with buy-up plan options available. Market-leading leave policies, including gender-neutral parental leave and compassionate leave. Family forming support through Maven for you and your partner. Paid time off - take the time you need, when you need it. Monthly stipends for wellbeing, hybrid work, and (if applicable) cell phone use. Mental health support through Modern Health, including therapy, coaching, and digital tools. Pre-tax commuter benefits (US Employees). 401(k) plan with Fidelity with employer match (US Employees). Regular team events to connect, recharge, and have fun. And most importantly: the opportunity to help build the company you want to work at. UK Employee-specific benefits are included on our UK job postings Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. #J-18808-Ljbffr Dormont Manufacturing Co