Digital Marketing Manager

Gladstone Brand Manager

Owns Gladstone's brand presence and digital marketing across all five locations and specialty programs — content creation, the website, digital campaign management, paid media, external partner relationships, and brand consistency. Equally comfortable writing a patient-facing Instagram caption, managing a Google Ads campaign, and presenting a content strategy to leadership.

Content Strategy & Creation

• Own the content calendar across all social media channels, programs, and locations.
• Create and publish content for TMS, KAP, DBT, Weight Management, and general psychiatry programs.
• Produce service- and condition-education content (the "what we treat / what we do" content).
• Write and produce both the internal staff newsletter and the referral source newsletter.
• Maintain Psychology Today profiles, Birdeye listings, and all insurance / school directory presence.
• Develop program-specific messaging in alignment with brand voice and clinical accuracy.

Website, SEO & SEM

• Own the website platform and the service / program pages across all five locations and programs.
• Maintain provider bios and clinician spotlights / profiles.
• Own campaign landing pages and conversion-rate optimization, partnering with the Patient Engagement & Retention Manager on conversion.
• Own SEO strategy: keyword targeting, on-page optimization, content alignment, and rank tracking.
• Own local SEO and the Google Business Profiles for all five offices.
• Monitor and report on website analytics (traffic, conversions, source attribution).
• Identify and recommend new digital channels or tools as the organization grows.

Paid Media & Advertising

• Manage Google Ads campaigns: strategy, copywriting, budget pacing, and performance reporting.
• Run paid social, display, programmatic, retargeting, and traditional buys (TV / radio / print) alongside search.
• Own healthcare ad compliance — Google restricted-category policies, LegitScript-type certification, and truthful-claims review.
• Report paid budget, ROAS, and attribution by program.

External Partnerships & Media

• Serve as the day-to-day relationship manager for external marketing partners.
• Coordinate Gladstone's participation in community events, sponsorships, and earned media opportunities including the WJZ Wellness Wednesday segment.
• Amplify clinician thought leadership and individual PR — lectures, awards, and expert commentary.

Brand, Design & Recruitment Marketing

• Enforce brand standards across all collateral, digital assets, and external communications.
• Produce or oversee design of flyers, brochures, email templates, and promotional materials (Canva, MailerLite, and similar tools).
• Own recruitment / employer-brand marketing and careers content to support provider hiring (with HR).
• Collaborate with the CGO on campaign briefs and new program launches.