Director, Social Media | Remote (New York, NY)

Precision Medicine Group is seeking a Director, Social Media to lead its Social Media Department. This full-time remote role emphasizes paid media strategy, campaign management oversight, thought leadership, and business development. The position offers competitive pay and opportunities to shape digital innovation in healthcare.

• Job Title: Director, Social Media
• Pay: $120,000–$169,000 per year (plus discretionary bonus eligibility)
• Job Type: Full-Time
• Contract Type: Permanent
• Department: Social Media / Digital Marketing
• Closing Date: Not specified (apply promptly)

Position Summary

The Director, Social Media will oversee the health and management of the department, aligning paid and organic strategies with client objectives. The role requires leadership in campaign execution, optimization, and client-facing strategy, while driving innovation and business growth.

Key Responsibilities

• Assess, develop, and implement long-term social media strategies connecting paid and organic efforts
• Oversee campaign development and execution, ensuring deadlines and optimization best practices
• Conduct performance tests, analyze data, and recommend updates to strategy, creative, or budgets
• Collaborate with content and creative teams to provide insights and establish content processes

Campaign Management Oversight

• Oversee day-to-day paid social campaign management (planning, setup, ad creation, budget pacing, testing, reporting, optimization)
• Mentor and support the paid media management team, providing training and oversight
• Serve as primary client-facing strategy lead, presenting insights and innovation opportunities
• Collaborate with inter-agency teams to build integrated campaigns and share learnings

Thought Leadership

• Stay current on digital technologies, social trends, and platform changes
• Apply new tactics to campaigns to keep clients at the forefront of innovation
• Partner with Omnichannel Team Leads to elevate digital practice and mentor colleagues

Business Development

• Cultivate strong client relationships, ensuring satisfaction and identifying upselling opportunities
• Represent the Social Media team in business development initiatives

Candidate Requirements

• Bachelor’s degree or equivalent experience
• 6+ years of experience in healthcare paid and organic social media (agency and FDA-regulated pharmaceutical preferred)

Other Required:

• Strong understanding of social analytics, attribution, and optimization best practices
• Exceptional client-facing communication and presentation skills
• Passion for innovation and staying ahead of industry trends
• Expertise in social platforms (Meta, Instagram, LinkedIn, YouTube, TikTok, X, Bluesky, Pinterest, Google My Business)
• Proficiency with analytics tools (Sprout Social, Looker Studio, Google Analytics)
• Highly organized, detail-oriented, able to prioritize multiple projects
• Domestic travel may be required, including overnight stays
• Team leadership
• Communication
• Analytical thinking
• Flexibility and initiative
• Time management
• Client management
• Teamwork and thoroughness

Application Process

Applications must be submitted via the Precision Medicine Group careers portal .

How to Apply:

• Prepare your CV highlighting social media leadership and healthcare campaign experience.
• Include a cover letter emphasizing paid media strategy expertise and client-facing skills.

Note: Precision Medicine Group is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other protected characteristics.