Senior Product Marketing Manager

Build a Safer World. TRM Labs provides AI-powered intelligence solutions that help public and private sector agencies investigate and disrupt crime. TRM's platforms enable investigators to trace illicit activity, build cases, and construct operating pictures of threat networks. Leading agencies and businesses worldwide rely on TRM to make the world safer and more secure. TRM Labs is building the global standard for investigations. We're looking for a Product Marketing Manager who understands that this role is not content production. It's market ownership. Your job is to make TRM the obvious choice for a specific set of buyers. You work closely with a Product Manager and Sales — the PM builds, Sales opens doors, and you make sure buyers arrive already convinced. AI handles the execution. You handle the judgment. Product marketers at TRM make the category feel like TRM's home turf before a buyer ever talks to anyone. What you'll own You'll own the market position for TRM's AI-native investigation platform. Your buyers are investigators and analysts running complex, high-stakes cases where the quality of their tooling directly determines outcomes. Your job is to make TRM the platform they can't imagine working without. That means deep fluency with how government investigations actually run, positioning that speaks to the specific workflow pressures these buyers face, and ownership of the moments where TRM cements its position as the standard. How you'll work Deep diving: You know the product at the level where you can demo it as well as anyone in the company. You know where the real value sits and where it breaks down. You're in deal reviews and customer conversations often enough to know what lands, and you can hold a real conversation with both engineering and buyers. Positioning: You find the wedge: the framing where a prospect chooses TRM every time and asking about the competition sounds like the wrong question. You build the architecture everything hangs from: the claims, the proof, the hierarchy, the words TRM owns. Tight enough that a new hire and a ten-year veteran say the same true thing. Incepting: The story only works if the company believes it first. You get Sales carrying the message without you in the room, engineers who can explain why what they're building matters, and execs who open deals with the same frame you set. You don't mandate alignment. You create it by making the story so clear and compelling that people want to tell it. Owning the moment: A tier-one launch, a CEO keynote, the webpage a buyer lands on before they ever take a meeting. These are the moments where TRM either makes an impression or misses one. You own the narrative, the timing, and the outcome. The bar is a defining moment the whole company points to. You don't wait for those. You go make them. What we're looking for Storytelling. You think in narrative, not slides. You can make something technical matter to a stranger in two sentences. Your stories are grounded in data: win/loss patterns, customer signals, market evidence, because the most persuasive narrative is one that's actually true. You translate the same story across a keynote, a one-pager, and a website without losing what makes it land. Commercial instincts. You understand what moves a deal, not just what sounds good in a deck. You've been present enough in the sales cycle to know the difference, and you've changed your positioning because of it. AI builder. You build systems for the team, not just yourself. You've already offloaded the repeatable work to automation: competitive monitoring, content generation, persona synthesis. You spend your time on the judgment calls that actually require you. Walk us through something you built that made the whole team faster. Judgment. You know what good looks like across the work and you say so when it isn't: a positioning brief that almost works, a website that doesn't land, a design that misses. You hold the standard and give feedback that moves things forward, not feedback that leaves people guessing. Hard requirements 5+ years in product marketing at a B2B SaaS company You've owned at least two tier-one launches end to end: strategy, narrative, execution, and post-launch measurement You've owned a website or major digital channel and made content decisions that moved pipeline, not just pageviews You already use AI to build workflows and systems and can walk through a real example of something you built for your team, not just yourself Deal breakers Marketers who measure output in assets shipped Anyone who treats AI as something to explore rather than something already running in their workflow Candidates whose best examples inherited existing infrastructure. We need builders, not operators of programs someone else built. About the team TRM's product team doesn't coordinate work. It owns outcomes. Product marketers are embedded in the sales motion, in customer conversations, and in launch decisions. The team is small, the scope is real, and what you ship shows up directly in how deals close and how the market talks about TRM. PMMs here don't wait to be asked. If the standard is slipping somewhere, you say so and help. AI is how we work, not just what we build. What TRM speed looks like in this role Build an agent that scans the market for opportunities and builds a prototype for new product features that the product management team reviews Customer needs a product brochure before a meeting. You build something on-brand with the right content and get it to them today, without spinning up a design cycle. Fast and accurate does more for the deal than slow and polished. Hear the CEO's keynote brief in the morning. Share core message and outline by that afternoon. The following represents the expected range of compensation for this role: Individual pay is determined by skills, qualifications, experience, and location. The compensation details listed in this posting reflect the US base salary only. The estimated base salary range for this role is $175,000 - $195,000. Additionally, this role may be eligible to participate in TRM’s equity plan. Please note – we factor in the different costs for geographies outside the United States. Our R&D team is distributed not distant and will participate in work weeks, typically 1–2 times per quarter , at a TRM hub or other designated location. Work weeks may be scheduled with as little as 14 days’ notice , and some roles may require additional travel based on team and cross-functional needs. TRM coordinates and covers approved travel, lodging, and workspace. Accommodations are available for legitimate caregiving, health, immigration, and similar Interviewing with TRM Our process is designed to understand how you think, solve problems, and deliver impact, while allowing you to evaluate TRM. Most interview processes include a case study, an AI skills assessment, and a Leadership Principles interview. Recruiter Intro: Qualifications, motivations, and alignment with the role. Hiring Manager: Deep dive into your relevant experience, skills, and impact. First Round: 1–2 interviews focused on the skills most critical to the role. Final Round: Hands-on case study. This is usually a panel-style session where we go deeper into your craft, problem-solving, and alignment with TRM. References: Former colleagues who can provide insight into your work and impact. Offer: Congrats! Your recruiter will present the offer and compensation details. Welcome to TRM: We're excited to build a safer world with you! Your recruiter will share your specific interview plan and preparation guidance along the way. AI Fluency at TRM AI fluency is a baseline expectation at TRM. We believe AI meaningfully changes how top performers operate. We expect every team member to use AI to accelerate and reimagine their craft, not just automate surface tasks. At TRM, AI fluency means you are among the top 10 percent of operators in your function in how you apply AI to: Accelerate repeatable workflows Structure and solve problems Improve output quality Increase speed and leverage You will be evaluated on applied AI fluency during the interview process. Life at TRM We are building a safer world. That promise shows up in how we work every day. TRM moves FAST. We are a high-velocity, high-ownership team that expects clarity, follow-through, and impact. People who thrive here are energized by hard problems, experimentation, and continuous feedback. If something takes months elsewhere, it will ship here in days. Our work sits at the intersection of AI, national security, and fighting crime. The problems are complex, the stakes are real, and the environment evolves quickly. The pace and intensity of the work reflect the importance of the mission. As a result, the way we operate requires a high level of ownership, adaptability, collaboration, and creative problem-solving. At TRM, you should expect: Priorities and targets to change quickly Operating with a high degree of ambiguity A high level of personal ownership and accountability Close collaboration across teams and functions Frequent, high-touch communication Creative problem-solving and out-of-the-box thinking A pace that rewards urgency, adaptability, and outcomes This environment is energizing for people who enjoy building, solving hard problems, and making progress in situations that are not always fully defined. It also requires thriving in ambiguity, adjusting course as new information emerges, and maintaining focus and positivity in a fast-moving and intense environment. We also recognize that this style of operating is not for everyone. If you are primarily optimizing for predictability or a consistently balanced workload, we encourage you to use the interview process to pressure-test whether this environment is truly the right fit. We want teammates who thrive here, not just survive here. If you are excited by meaningful problems, motivated by ambitious goals, and energized by working alongside mission-driven colleagues, there is a good chance you will find TRM to be an exceptional place to grow and contribute. Leadership Principles We hire and grow against three leadership principles. They’re the standards for how we operate, treat each other, and make decisions. Impact-Oriented Trailblazer: We put customers first and move with speed, focus, and adaptability. We treat every plan like an experiment – test, ship, measure, and iterate quickly. Master Craftsperson: We care deeply about our craft. We balance speed with high standards, own outcomes end‑to‑end, and invest in getting better everyday. Inspiring Colleague: We add clarity and energy, not noise. We bring humility, candor, and a one‑team mindset — giving and receiving feedback to make the team stronger. Join our Mission At TRM, we care deeply about our craft. We are looking for individuals who want their work to matter, who experiment with speed and rigor, and who take pride in building a safer world for billions of people. If you’re excited by TRM’s mission but don’t check every box, we encourage you to apply — we hire for slope, judgment, and the will to learn fast. TRM is a Series C company with $220M in total funding, backed by Goldman Sachs, Bessemer, Y Combinator, Thoma Bravo, and others. Headquartered in San Francisco, TRM operates as a distributed-first company with hubs in Los Angeles, San Francisco, New York, Washington D.C., London, and Singapore. Privacy Policy and Additional Information By submitting your application, you agree to allow TRM Labs to process your personal information in accordance with our Privacy Policy. We collect the information you provide (such as your resume, work history, and contact details) solely for the purpose of evaluating your candidacy for current and future roles at TRM. Because our hiring cycles for certain positions may span 24 to 36 months, we retain your personal information for up to 36 months from the date of your application. After that period, your data is deleted unless a different retention period is required or permitted by law. 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