SEO Manager

SEO/AEO/GEO Manager

We're looking for a forward-thinking SEO/AEO/GEO Manager to lead our organic search and AI visibility strategy. This role sits at the intersection of traditional search optimization and the rapidly evolving landscape of AI-generated answers and generative engine results. You'll own our keyword and AI prompt research, drive content strategy, manage contractors and agency partners, and use AI-powered tools daily to work smarter and faster. If you thrive in ambiguity, love being an early mover, and have a strong instinct for where search is heading, this role was built for you.

Search & AI Visibility Strategy

• Own keyword research and AI prompt research — identifying not just what people search for, but how they phrase queries to AI assistants and large language models.
• Develop and execute strategies to improve BigCommerce's presence in AI-generated answers, featured snippets, and generative engine results (Google AI Overviews, ChatGPT, Perplexity, Gemini, etc.).
• Stay current on best practices for AEO and GEO, translating emerging trends into actionable on-site and content recommendations.
• Conduct regular site audits using Screaming Frog and other tools to identify technical SEO issues and opportunities for AI-readability improvements (structured data, heading hierarchy, clean HTML/markdown output).

Content Strategy & Blog Program

• Lead the blog and SEO content strategy, including editorial planning, content brief creation, and performance measurement.
• Partner with writers and content teams to produce high-quality articles optimized for both traditional search and AI citation.
• Identify and champion opportunities to develop proprietary research and data assets — original surveys, industry studies, and statistics hubs — that earn organic links and AI citations.
• Use Clearscope and Claude AI to develop detailed content briefs that give writers a clear roadmap for search-intent-aligned content.

AI-Powered Workflow & Analysis

• Leverage AI tools including Claude AI and Gemini as core parts of your daily workflow — for data analysis, content brief generation, competitive research, reporting, and identifying optimization opportunities.
• Build and refine prompt-based workflows that increase team output and quality without sacrificing strategic rigor.
• Analyze organic performance data using Google Search Console, GA4, Amplitude, and SEMrush, synthesizing insights into clear recommendations for stakeholders.

Link Building & Off-Page SEO

• Manage and evaluate external link building contractors and agency relationships, including quality control, performance tracking, and budget stewardship.
• Develop link acquisition strategies that complement content initiatives, including data-driven outreach, digital PR, and strategic partnerships.
• Maintain oversight of link tracking and ensure acquired links meet quality and relevance standards.

Contractor & Vendor Management

• Manage day-to-day relationships with SEO contractors and agency partners, including scope oversight, deliverable review, and renewal decisions.
• Coordinate with internal stakeholders (content, dev, design, web strategy) to ensure SEO and AEO recommendations are understood and implemented.
• Own tool renewals, licenses, and vendor relationships for the SEO tech stack.

Who You Are

• 5+ years of experience in SEO, with demonstrated results in organic traffic growth and search performance.
• Hands-on experience with AI search optimization (AEO/GEO) — or a strong, documented understanding of how AI-generated answers work and a clear track record of adapting quickly to new search paradigms.
• Fluency with the SEO and analytics tool stack: SEMrush, Google Search Console, Screaming Frog, Clearscope, Scrunch, GA4, and/or Amplitude.
• Comfortable using AI tools — Claude, Gemini, or similar — as genuine productivity multipliers, not novelties. You use them to analyze data, build briefs, and accelerate research.
• Strong content strategy instincts, with experience directing a blog or editorial program and measurable SEO outcomes to show for it.
• Experience managing contractors, agencies, or direct reports, with the organizational discipline to keep multiple workstreams on track.
• Solid understanding of link building strategies and the ability to evaluate link quality and vendor performance.
• Analytical mindset with the ability to translate data into a clear narrative for non-SEO stakeholders.
• Strategic thinker who stays hands-on — you can zoom out to set direction and zoom back in to execute, always focused on what actually drives results.
• Proven ability to navigate competing priorities and align stakeholders, keeping SEO/AEO projects moving from brief to live without losing momentum.
• Bonus: Experience designing or executing proprietary research initiatives (surveys, industry data, statistics hubs) to generate linkable, citable assets.

(Pay Transparency Range: $68,000-$114,000)