Group Manager, Marketing Strategy & Operations (EDU)

The Opportunity

The Group Manager, Marketing Strategy & Operations (EDU) serves as the strategic partner and operational anchor to the Senior Director, Business Strategy & Operations (EDU). This role owns EDU marketing strategy, programs, budgets, and drives strategic business operations activities on behalf of EDU. The position is explicitly designed as the second-in-command within EDU marketing operations, with near-term opportunity for expanded scope and advancement based on performance.


Core Responsibilities


Marketing Programs

• Own the end-to-end EDU marketing program portfolio, including the overall Strategies and Programs.

• Lead development and execution of marketing programs in partnership with Product Marketing, Engagement, and Community teams

• Own EDU marketing budget planning and forecasting, and impact measurement in close partnership with Finance and Operations Managers

• Ensure programs are built on clear objectives, target audiences, success metrics, and execution plans.

• Drive scale and consistency through reusable program frameworks, playbooks, and operating standards.

• Work cross functionally with other PMM teams to align on budgets & deliverables and ensure regular and consistent communications.

• Representing Marketing strategies, programs and budgets in senior leader review meetings and planning discussions.

Strategy & Operations Planning

• Serve as a strategic co-partner to the Senior Director, translating EDU priorities into actionable execution plans including key goals and outcomes, and regular tracking.

• Lead annual and quarterly planning cycles, including prioritization, resourcing alignment, and execution roadmaps.

• Drive cross-functional execution against commitments, proactively surfacing risks and gaps.

• Prepare executive-ready narratives, recommendations, and decision materials for Education leadership.

• Act as a delegate and proxy for the Senior Director when representing EDU strategy and operations.

Business Operations

• Own the EDU operating model, including QBRs, Objectives and Key Results, BFAs, and executive business reviews.

• Track execution against goals and initiatives, ensuring accountability, transparency, and follow-through.

• Provide operational leadership and program support for major EDU initiatives and special projects

• Enable efficient execution for Product Marketing and Engagement teams through governance, workflows, and operational support.

• Serve as the go to leader to solve challenges related to operational issues, driving structured problem solving across teams.

Measures of Success

• Clear alignment between EDU marketing strategy, programs, and business priorities.

• Effective budget management with demonstrated results

• Improved marketing operating rigor and decision velocity.

• Drive an operating model with consistency, engagement and outcomes.

• High-quality executive communications and leadership confidence.

• Expanded scope and leadership responsibility based on performance.

What You Will Bring

• 8-10+ years of experience in marketing strategy, marketing operations, or business operations with at least 4 years of people leadership.

• Proven experience owning marketing planning, programs, and budgets in a SaaS or platform environment.

• A proven leader who can influence at all levels, communicate effectively, and develop next generation talent

• Strong executive presence with the ability to influence senior leaders through clear narratives.

• Demonstrated ability to operate effectively in complex, matrixed organizations.

• Large capacity with eagerness for career growth into a larger role in the future.

• Education, B2B, or PLG experience preferred.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We're on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.


Let's Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email View email address on click.appcast.io or call View phone number on click.appcast.io.


AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it's restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $136,300 -- $250,875 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.


In California, the pay range for this position is $173,300 - $250,875In Colorado, the pay range for this position is $147,800 - $213,950

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice
Aug 03 2026 12:00 AM

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.