Principal Product Designer (New York)

Want to help everyday Americans invest and build wealth? Financial inequality is increasing, and too many people are getting left behind. At Stash, we’re passionate about democratizing wealth creation through education, advice, and products that help customers achieve greater financial freedom. We also believe in working smarter—leveraging AI and emerging technologies to move faster, operate more efficiently, and focus our time on solving meaningful problems for our customers.Product Design partners with Product, Engineering, Marketing, and Data Science to ship the Stash experience end to end. The team’s job is simple to say and hard to do: make money feel understandable, trustworthy, and actionable for everyday people. Our product’s job is to be a financial advisor in your pocket.This is a Principal Product Designer role reporting to the VP of Product. You’ll operate as a highly influential individual contributor while helping elevate the broader design organization through mentorship, design leadership, and strong product thinking. You’ll help set direction for the customer experience, simplify complex problems, and drive quality through reviews, systems thinking, and close partnership with Product and Engineering.You’ll also help the team work in a modern way, including practical use of AI where it speeds up exploration and delivery, with standards that keep the product coherent and responsible.What you'll do: Keep design human-centered across the journey: research, flows, copy moments, edge cases. Define what “good” looks like for the customer.Run the full design arc: pull signal from research, sketch and prototype (using whatever tools make sense, including AI-assisted ones), run tight reviews, hand off specs engineers can build from, and stay involved through launch.Show up in roadmap and strategy conversations with Product. Contribute a vision and strong point of view on how we get there.Partner with Engineering, Product, and Marketing so the product feels like one brand.Help shape how the design team operates: improve critique culture, evolve the design system, encourage reusable patterns, and ensure AI-assisted work still meets a high quality bar.Mentor and support other designers through feedback, collaboration, systems thinking, and leading by example through your craft.Say no when something isn’t ready. That includes experiences that need clearer disclosure, better fallbacks, or a simpler path before customers see them.Strong data-informed product thinking: ability to leverage quantitative data, behavioral insights, experimentation results, and customer signals to inform design decisions, identify opportunities, and continuously improve the user experience.Help drive faster and more efficient workflows through thoughtful adoption of AI-assisted tooling, rapid prototyping, and modern design practices.Influence product direction through strong storytelling, strategic thinking, and a clear point of view on customer experience.What we're looking for: 8+ years of experience in a fast-paced D2C product design environment.Strong principal-level IC craft: you’re deeply hands-on, credible in the details, and capable of leading through influence rather than direct management.Player-coach mindset: while this is not a formal people management role, you naturally mentor and elevate other designers through collaboration, feedback, and example-setting.Senior product design leadership: strong end-to-end product sense, systems thinking, and a track record shipping great work with Product and Engineering in a fast environment.Intellectually curious and self-driven: you push into ambiguity, learn the domain, and move work forward without needing someone to script your week.Strong collaborator: Engineering, Product, and Marketing teams are excited to work with you. You build trust across functions and communicate design decisions with clarity and conviction.Extreme ownership mindset: you’re a self-starter who raises the bar through your design craft and doesn’t wait to be told what to do.Proven ability to make strategic decisions and hold a strong POV on what the product should look and feel like—and the communication skills to get others behind it.Experience using Figma and Jira as core tools of your workflow.Experience and genuine excitement about leveraging AI to improve design efficiency and process. At Stash, we use Claude Design and Cursor as part of our design workflow.Gold Stars: Fintech, investing, or other regulated consumer experience: comfort building UX that earns trust and holds up under scrutiny. Subscription product experience is a strong plus.Design systems and quality at scale: you know how patterns, critique, and consistency help teams move quickly without shipping sloppy work.AI in the workflow with outcomes: you’ve put AI-assisted design workflows in place in a way that actually changed how software gets delivered—speed, clarity, handoffs, reuse.Experience owning user research and understanding when it should meaningfully influence the design process — knowing when deeper customer insight is necessary, when rapid iteration is more appropriate, and how to apply research thoughtfully.#LI-HybridOur Commitment to Diversity, Equity, and InclusionWe proudly celebrate the unique qualities that make you you, 365 days a year, and not just because it’s the right thing to do or good for business. We embed the principles and practices of diversity, equity, and inclusion (DEI) into all that we do to prioritize people, a Stash core value, and to ensure Stashers of all backgrounds and experiences can be their authentic selves. We are also proud to be the first and only venture-backed fintech to join the CEO Action for Diversity & Inclusion, and as an Equal Opportunity Employer, Stash is committed to building an inclusive environment for people of all backgrounds.If you require any reasonable accommodations to make your application process more accessible, please reach out to View email address on apply.placed-app.com You Invest in Yourself Comprehensive total rewards package, comprising compensation (salary and equity) and health care benefits Complimentary subscription to Stash+ account Hybrid Work Policy – We operate a hybrid work environment in NYC that prioritizes time together in the office to strengthen teamwork, innovation, and culture, while still allowing for work-from-home flexibility. Flexible PTO Work-from-home equipment stipends; home internet subsidyPaid Parental Leave (offerings for birth giving and non-birth giving parents) Primary & SecondaryEnhanced health and wellness benefits through One Medical, Gympass, and Maven HealthExternal Recognition for StashBenzinga’s 2023 Best Brokerage for Beginners and Best Robo-Advisor AwardsQorus-Accenture’s 2023 Banking Innovation AwardsUSA Today and Statista’s 2023 Top 500 Best Financial Advisory FirmsComparably's Best Company Awards: Best Places to Work, Best Company Outlook, and Best Engineering Team for Diversity, Women, Culture, and more! (2023)Fintech Breakthrough Award: Best Personal Finance App (2023)BuiltIn’s Best Places to Work (2022, 2021, 2020, 2019)Forbes Fintech 50 (2021, 2020, 2019)Best Digital Bank, Finovate Awards (2020)Tearsheet Challenge Awards, Best Banking Card Product - Stock-Back Card, 2020LendIt Fintech Innovator of the Year (2020, 2019)Salary Range: $171,000 - $255,000The base salary range represents the reasonably anticipated low and high end of the salary range for this position. Actual salaries will vary and will be based on various factors, such as the candidate’s qualifications, skills, experience and competencies, as well as internal equity and alignment with market data for companies of our size and industry. No recruiters, please