Equipment Finance Sales Manager (On-Site)

Job Description

Job Description

This is a Direct Hire with Benefits

Why This Role Matters

Our AE team has real talent and real drive, but they’re missing the
consistent enablement, coaching, and development that turns potential
into predictable results. That gap is exactly what this role fills.
As Sales Manager, you’ll be the person who builds the rhythms,
sharpens the skills, and creates the standards that make our sales team
measurably better month over month. The investment you make in our
AEs will show up directly in pipeline quality, conversion rates, and
revenue.
Who You Are
You’ve carried a quota and hit it, and you know what great selling
actually looks like in practice
Genuinely enjoy coaching, and you can break down what makes a
deal work into something a junior rep can learn and repeat
Give direct, honest feedback and people leave the conversation
more motivated, not less
Can balance empathy with accountability, and you know the
difference between supporting a rep and carrying them
Organized and disciplined about cadence: 1:1s happen, pipeline
reviews happen, role plays happen
Comfortable being on the floor, in the bullpen, and in the room
where the work actually happens
Partner well with senior leadership without losing your own point
of view
What You’ll Do
You’ll own the day-to-day leadership, development, and performance
of the AE team, including:
Directly managing and coaching the AE team, with consistent 1:1s,
pipeline reviews, and ride-alongs on live calls
Partnering with the VP of Sales & Business Development on sales
strategy, territory planning, and goal setting, and translating that
strategy into day-to-day execution
Building and running a sales enablement program: onboarding for
new AEs, ongoing skills training, call coaching, and deal review
Developing playbooks, talk tracks, objection-handling frameworks,
and other tools the team needs to sell consistently
Holding the team accountable to activity standards, pipeline
hygiene, and conversion metrics, while helping them get better at
each one
Identifying skill gaps across the team and individuals, and building
targeted development plans to close them
Reviewing pipeline and forecast with each AE, sharpening deal
strategy, and helping them move stuck deals forward
Running team meetings that are actually useful: focused, prepared,
and tied to what the team needs to improve
Partnering with credit, funding, and servicing to ensure deals flow
cleanly through the business
Spotting recurring patterns in wins and losses, and feeding those
insights back into strategy and training
Contributing to hiring, onboarding, and ramp plans for new AEs as
the team grows
This job description is intended to describe the general nature of the role
and is not an all-inclusive list of responsibilities. Duties and priorities
may evolve as business needs change.
What Success Looks Like
Within 90 days:
Build trusted relationships with each AE and understand their
strengths, gaps, and development needs
Establish a consistent coaching and 1:1 cadence with the team
Diagnose the biggest enablement and process gaps and align with
the VP of Sales on priorities
Begin running call coaching, deal reviews, and pipeline reviews on
a regular rhythm
Within 6 to 12 months:
Measurable improvement in AE activity, pipeline quality, and
conversion metrics
A documented sales enablement program: onboarding curriculum,
ongoing training plan, and coaching framework
Stronger forecast accuracy and pipeline discipline across the team
Demonstrable growth in individual AE performance, especially
among earlier-tenure reps
Established as a trusted partner to the VP of Sales and a respected
leader on the floor
What You’ll Need
5+ years of sales experience with a proven track record of
meaningful, measurable results
2 to 4+ years of direct coaching, team lead, or sales management
experience, with demonstrated success developing other sellers
Experience in equipment finance, leasing, lending, financial
services, or another consultative B2B sales environment is strongly
preferred
Strong command of the full sales cycle: prospecting, discovery,
deal strategy, objection handling, and close
Demonstrated ability to build and run sales enablement, training,
or coaching programs
Excellent communication skills, with the ability to give feedback
that actually changes behavior
Strong organizational habits and the discipline to keep coaching
and review cadences consistent
Comfort working on-site, in person, with the team every day
Proficiency with CRM systems (HubSpot experience a plus) and
Microsoft Office