Marketing & Social Media Specialist

Job Summary Develop and execute comprehensive marketing plans to promote Property Disposition and Print Copy Mail Services Create, curate, and manage all published content (images, video, written) across various social media platforms including, but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube Analyze and report on campaign performance; use insights to optimize and improve marketing strategies Monitor social media trends, tools, and applications, and appropriately apply that knowledge to increase the use of social media Collaborate with internal teams across both departments to ensure aligned communication and consistent messaging Engage with the community and stakeholders through social media channels, responding to inquiries, and fostering positive relationships Design marketing collateral such as flyers, brochures, email newsletters, and other promotional materials Coordinate special events and promotions specific to both departments Perform market research to identify new opportunities and competitive market positioning Track and manage marketing budgets, ensuring cost effectiveness in all initiatives The University of Michigan is seeking a dynamic and creative Marketing and Social Media Specialist to join our Property Disposition and Print Copy Mail Services departments. This unique position will play a key role in developing and implementing marketing strategies and social media campaigns to increase visibility, engagement, and utilization of our services. Required Qualifications *Bachelor's degree in Marketing, Communications, Public Relations, or a related field, or equivalent experience 2+ years of experience in marketing and social media management Strong understanding of digital marketing tools and social media platforms Excellent writing, editing, and communication skills Proven ability to create engaging content tailored to diverse audiences Strong organizational skills and the ability to manage multiple projects simultaneously Proactive, creative, and team-oriented with a passion for innovative marketing solutions Desired Qualifications *Experience with graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and video editing software Knowledge of higher education environment and the services provided by Property Disposition and Print Copy Mail Services Familiarity with SEO strategies and social media growth Familiarity with data and reporting tools Modes of Work Positions that are eligible for hybrid or mobile/remote work mode are at the discretion of the hiring department. Work agreements are reviewed annually at a minimum and are subject to change at any time, and for any reason, throughout the course of employment. Learn more about the work modes. Application Deadline Job openings are posted for a minimum of seven calendar days. The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled any time after the minimum posting period has ended. U-M EEO Statement The University of Michigan is an Equal Opportunity Employer. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants, including protected veterans and individuals with disabilities. #J-18808-Ljbffr