Social Media Specialist

Job Description

Job Description

STALEY ELECTRIC - SOCIAL MEDIA SPECIALIST

Staley Electric is an award-winning electrical service company and has been serving Arkansas residents and businesses since 1951. Our customers are the heart of Staley, so we need a person that works well with others and enjoys working in various environments. At Staley, be part of a team where you are trusted and recognized for your professional ability. Your ability “to show extraordinary care” to your work, our customers and each other is paramount to your success at Staley.

Why Staley

• Competitive pay
• Paid training and career growth
• Family-owned, values-driven company culture

We’re looking for a creative, self-motivated Social Media Specialist to manage and execute social media content across multiple platforms. This role will support brand awareness, customer engagement, and marketing initiatives while maintaining consistent brand standards.

Key Responsibilities Include:

• Create and manage Monday–Friday social media content across all platforms, including Facebook, Instagram, LinkedIn, X, YouTube, and TikTok .
• Ensure all social media posts are submitted for review and approval by the Brand Manager prior to posting.
• Monitor and respond to comments and messages in a timely, professional manner.
• Proactively engage users by inviting individuals who interact with posts to follow Staley Electric’s social media channels.
• Attend company meetings, events, and customer job sites as needed to capture photo and video content for future use.
• Develop and maintain a monthly social media content calendar aligned with targeted services, seasonal messaging, promotions, and brand awareness goals.
• Assist with the creation and distribution of a monthly email newsletter targeted to existing customers.
• Coordinate customer retention touchpoint initiatives.
• Collaborate with internal teams to ensure content accuracy, brand consistency, and timely delivery.

Required Skills & Qualifications:

• Proven ability to work independently as a self-starter with minimal supervision.
• Strong creative skills with a consistent focus on brand voice, tone, and visual standards.
• Excellent interpersonal skills with the ability to build rapport with employees to support authentic, on-camera content.
• Experience using ChatGPT, CapCut , and other content creation, editing, and video production tools.
• Strong organizational and time-management skills with the ability to meet deadlines.
• Basic understanding of social media analytics and performance tracking is preferred.

Work Environment:

• This position is 4 hours per day in the office , with occasional on-site visits required for content capture.
• Must be available to attend scheduled meetings and site visits as needed.

Employment Details:

• This is a part-time employee position .
• Compensation is a flat weekly rate , based on experience.
• Staley Electric will be responsible for equipment and software.

Staley Electric is an Equal Opportunity/ Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected Veteran status, or any other legally protected status.

 

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