Staff Business Analyst, PlayStation Store

Responsibilities Lead complex business analysis for global, high-impact initiatives across digital commerce, personalization, subscriptions, and publishing operations Translate complex commercial objectives into actionable business requirements with measurable outcomes Partner with product, engineering, data analytics and data science teams to ensure product requirements meet the needs of the business and facilitate successful product development and delivery Partner with data analytics teams to define, execute and evaluate experiments around personalization, revenue growth, and operational improvements Map business processes and guide the organization in process improvement and automation to deliver operational efficiencies Influence senior stakeholders through structured problem framing, financial reasoning, and data-informed recommendations Mentor team members in business analysis, AI/ML, product development methodologies, and encourage continuous learning across teams What This Role Is Not Not a Product Manager role, nor owning a product roadmap Not a delivery or execution management role Not a purely technical ML, data science or data analyst role Qualifications 8+ years of experience in Business Analysis within digital commerce, subscriptions or retail businesses Bachelor’s degree or equivalent (preferred) Decompose vague business problems into structured questions and clear business requirements Strong experience partnering product, engineering and data science teams to design and deliver commerce and tooling solutions that meet the needs of business teams Challenge assumptions and build arguments using data and financial reasoning Map complex business process and direct teams through process improvement and automation initiatives Deep understanding of experimentation and measurement Commercial mindset with comfort discussing unit economics, marginal vs absolute lift, and ROI Executive-level communication skills, able to explain complex concepts clearly and credibly, backed by data-driven arguments Nice to Have Experience with personalization, next best action frameworks, or decision automation Familiarity with AI governance, ethics, and responsible data practices Experience operating in global, cross‑functional environments Compensation & Benefits Base pay range: $178,100 – $267,100 USD The role is eligible for SIE’s top‑tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program, and employee discounts for Sony products. It may also be eligible for a bonus package. Equal Opportunity Statement Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment. #J-18808-Ljbffr Sonyinteractiveentertainmentglobal