Digital Marketing & AI Enablement Specialist

Eaton's Electronics division is currently seeking a Digital Marketing & AI Enablement Specialist to join its team. This position is located in Pleasanton, CA. This exciting opportunity provides the ability to combine digital marketing expertise with AI tools to support revenue growth and improve commercial execution for Eaton Electronics. It enables direct impact on marketing content creation, campaign effectiveness, and sales pipeline support.

The expected annual salary range for this role is $70,000 - $103,000 a year.


Please note the salary information shown above is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, as well as market and business considerations.


What you'll do:

The Digital Marketing & AI Enablement Specialist supports Eaton Electronics revenue growth by improving how product, application, customer, market, and competitive information is transformed into customer-facing digital marketing, sales enablement, and business development outputs.


Job Responsibilities
This role combines technical marketing capability with strong proficiency in Microsoft 365 Copilot, approved Power Platform capabilities, Salesforce-enabled workflows, and other Eaton-approved AI tools. The position focuses on applying and personalizing standard enterprise tools for the Eaton Electronics business, customers, products, and go-to-market strategy, while complementing corporate IT standards and governance.

Primary outcomes include faster creation of technical marketing content, improved digital discoverability, more effective regional campaigns, better account and opportunity targeting, and measurable support for sales pipeline growth and commercial execution.

Qualifications:

Required (Basic) Qualifications:
• Bachelor's degree from an accredited institution
• Minimum of 2 years of experience in a corporate environment
• Proficiency using Microsoft 365 CoPilot & Al tools; Working knowledge of Copilot Studio, Sharepoint, Power Automate, Power Apps, Salesforce CRM, opportunity workflows, account planning & commercial reporting processes
• No relocation assistance will be provided for this role. Candidates must currently reside within 50 miles of either Pleasanton, CA. Active-Duty Military Service member candidates are exempt from the geographical area limitation
• Eaton will not consider applicants for employment immigration sponsorship or support for this position. This means that Eaton will not support any CPT, OPT, or STEM OPT plans, F-1 to H-1B, H-1B cap registration, O-1, E-3, TN status, I-485 job portability, etc.

Preferred Qualifications:
• Strong knowledge about electronic component industry
• Al experience

Skills:

- Ability to translate ambiguous business, product, customer, or market needs into structured content workflows, reusable prompts, practical AI-enabled tools, and scalable enablement processes.
- Understanding of B2B sales enablement, digital marketing, business development, pricing support, FAE support, competitive analysis, and product management workflows.

All positions may require participation in video and in-person interviews as part of the hiring process. All candidates will be evaluated based on job-related competencies, and all candidates' privacy rights and data security will be protected in accordance with applicable laws.


We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.

Eaton believes in second chance employment. Qualified applicants with arrest or conviction history will be considered regardless of their arrest or conviction history, consistent with the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act and other local laws.

You do not need to disclose your conviction history or participate in a background check until a conditional job offer is made to you. After making a conditional offer and running a background check, if Eaton is concerned about conviction that is directly related to the job, you will be given the chance to explain the circumstances surrounding the conviction, provide mitigating evidence, or challenge the accuracy of the background report.

To request a disability-related reasonable accommodation to assist you in your job search, application, or interview process, please call us at View phone number on click.appcast.io to discuss your specific need. Only accommodation requests will be accepted by this phone number.

We know that good benefit programs are important to employees and their families. Eaton provides various Health and Welfare benefits as well as Retirement benefits, and several programs that provide for paid and unpaid time away from work. Click here for more detail: Eaton Benefits Overview. Please note that specific programs and options available to an employee may depend on eligibility factors such as geographic location, date of hire, and the applicability of collective bargaining agreements.