Principal Experience Designer

Responsibilities

Kforce's client in Palo Alto, CA is seeking a Senior Digital Experience Strategist & Design Systems Lead to support our customer's mobile-first landing page optimization initiatives. This role combines digital experience strategy, UX design, and design systems leadership to create scalable, customer-centric marketing experiences across digital ecosystem. This is a player-coach position requiring both strategic leadership and hands-on execution. The ideal candidate will define experience strategies, create wireframes and prototypes in Figma, develop scalable design systems, and deliver implementation-ready assets for development teams.Key Responsibilities:

• Translate value propositions into compelling landing page experiences
• Define customer journeys, content hierarchies, and engagement pathways
• Assess and optimize existing digital experiences using analytics and behavioral insights
• Lead mobile-first experience strategy across multiple business units
• Create low- and high-fidelity wireframes, prototypes, and page designs in Figma
• Develop reusable templates, component libraries, and scalable design systems
• Establish responsive design standards, interaction patterns, design tokens, and governance models
• Deliver developer-ready specifications and documentation
• Facilitate stakeholder workshops and present recommendations to executive audiences
• Collaborate with UX, content, analytics, marketing, and development teams

Skills

• 10+ years of experience leading enterprise digital experience initiatives
• Expert-level Figma proficiency
• Demonstrated experience creating enterprise design systems
• Demonstrated experience producing implementation-ready design deliverables
• Strong UX architecture and information architecture expertise
• Experience creating: wireframes, prototypes, design systems, component libraries, responsive web experiences
• Experience leading mobile-first website redesigns and optimization programs
• Strong visual design capabilities
• Strong content strategy and UX writing collaboration experience
• Experience translating analytics and customer behavior data into design recommendations
• Ability to work independently with executive stakeholders

Preferred Qualifications:

• Experience optimizing customer-facing marketing sites and landing pages
• Familiarity with analytics, heatmap, and user behavior tools
• Experience within large enterprise or technology organizations

Experience with:

• Strategic
• UX Strategy
• Experience Strategy
• Customer Journey Mapping
• Conversion Optimization
• Information Architecture
• Content Hierarchy Design
• Hands-On Execution
• Figma
• Design Systems
• Component Libraries
• Wireframing
• High-Fidelity Design
• Responsive Design
• Prototyping
• Design Documentation
• Optimization
• Heatmap Analysis
• Digital Analytics Interpretation
• Landing Page Optimization
• Experimentation Planning
• Customer Behavior Analysis

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.


We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.


Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.


This job is not eligible for bonuses, incentives or commissions.


Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.


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