GTM Product Marketing (B2B Physician Channel) - Part Time Contract

At Sleep Doctor, we’re helping millions get a full night's rest. As the most trusted name in sleep health, we make better sleep possible with proven support, clear answers, and hands‑on care that fits real life. Across our brands - SleepDoctor.com, SleepFoundation.org, and SleepApnea.org, we combine clinical expertise with consumer‑first experiences to help people understand their sleep, tackle real challenges, and wake up to healthier, more energized lives. If you’re passionate about making better sleep possible—and want to help reshape the future of sleep care we’d love to meet you. The Role We are looking for a sharp, execution‑oriented Go‑To‑Market (GTM) Product Marketer with healthcare experience to accelerate the expansion of our HST (Home Sleep Testing) Physician Program. If you are a product marketer or GTM consultant who has architected a physician‑focused go‑to‑market program for a health tech or tech‑enabled service in healthcare, we’re looking for you. While we have begun to build a referral network (for home sleep testing and clinical sleep care) among healthcare providers such as primary care practices, we need an experienced and strategic product marketer to build upon and / or transform our current approach into a sophisticated, scalable B2B channel. You will be responsible for defining the playbook, refining the value proposition for medical practices, and launching the pilot for a high‑volume referral engine. Responsibilities Channel Strategy & Segmentation: Identify and prioritize high‑yield physician sub‑segments (e.g., Cardiology, ENT, Primary Care) and map their specific clinical and operational pain points regarding sleep diagnostics. Value Prop & Messaging: Refine our B2B narrative. You’ll move beyond "we do sleep tests" to "how we improve patient outcomes and practice efficiency," creating tailored collateral for different stakeholders (Physicians vs. Office Managers). Demand Generation and Lead Conversion: Define, test and prove out a more efficient approach to driving both demand generation and lead conversion. Commercial Infrastructure: Refine (or redefine) the process for the sales team. This includes designing the sales stages, referral workflows, and incentive structures that enable our sales organization to scale referrals. Rollout Management: Lead the 90‑day pilot of the new channel strategy. Coordinate between Marketing (lead gen), Sales (outreach), and Operations (fulfillment) to ensure a seamless provider onboarding experience. Data & Optimization: Establish the KPIs for channel health. Track conversion rates from "Initial Contact" to "Active Referring Provider" and provide a roadmap for post‑contract scaling. What You Bring To The Role 5+ years in GTM Strategy, Product Marketing, GTM Consulting, B2B SaaS, Business Development, specifically within the Healthcare or HealthTech space. Familiarity with physician referral patterns, medical billing/reimbursement, or diagnostic services is a significant plus. Experience in clinical sleep care would be very beneficial, but not required. You don't just hand over a slide deck; you build the templates, the CRM workflows, and the talk tracks. Ability to look at a market map and identify where the “low‑hanging fruit” meets long‑term strategic value. Compensation Range $100-150/hr. Note that final compensation is subject to the candidate’s specific qualifications and location, as well as the needs of the company. This is a contract role, with estimated ~40hrs/month for 3/months. Sleep Doctor is committed to bringing together individuals from diverse backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive and be their authentic self, feel a sense of community, and do great work together. We are proud to be an equal opportunity employer open to all qualified applicants. #J-18808-Ljbffr