Senior Manager, Shopper Insights - Walmart

Job Description

The Senior Manager, Shopper Insights - Walmart will lead the shopper learning agenda for one of our most critical retail partners, translating deep shopper understanding into actionable strategies that drive category growth, strengthen retailer collaboration, and improve in-store and omnichannel performance.


This is a true Shopper Insights leadership role -not limited to traditional category reporting or syndicated analytics. This individual will uncover how shoppers navigate, evaluate, and purchase within the Walmart environment and translate those insights into recommendations across merchandising, assortment, shelving, point of sale, and activation.


The role serves as the voice of the Walmart shopper , partnering closely with Sales, Category Management, Shopper Marketing, and broader cross-functional teams to embed shopper-centric thinking into decision making.


Key Responsibilities

Shopper Strategy & Thought Leadership

• Lead the Walmart Shopper Insights learning agenda, identifying key business questions related to shopper behavior, trip missions, path to purchase, and conversion drivers.
• Serve as the internal thought leader on Walmart shopper dynamics, retail trends, and evolving channel behaviors.
• Translate shopper understanding into clear commercial implications that inform category growth strategies.

Shopper Research & Methodologies

• Design and lead shopper research across a range of methodologies, including qualitative, quantitative, behavioral, and observational approaches.
• Apply advanced shopper frameworks such as: Path-to-purchase analysis, Shopper segmentation, Decision trees, Shopper journey mapping, Virtual shelf and retail environment testing
• Drive a test-and-learn mindset , measuring results, synthesizing insights, and recommending scalable solutions.
• Manage external research partners and agencies to deliver high-quality, actionable insights.

Retail & Shopper Data Integration

• Leverage Walmart-specific retailer and shopper data (e.g., Scintilla / shopper behavior tools, where applicable), combined with POS, panel, loyalty, and syndicated data sources.
• Integrate multiple data sets into cohesive insights that reflect the full shopper journey-from awareness through purchase.
• Develop fact-based, retailer-ready narratives to support Joint Business Planning, line reviews, and customer strategy discussions.

Merchandising, Shelf & Activation Expertise

• Translate insights into actionable recommendations across: Assortment strategy and architecture, Shelving and planogram optimization, In-store navigation and aisle flow, Point-of-sale (POS) and display effectiveness, Omnichannel shopper engagement
• Identify opportunities to improve visibility, conversion, and shopper experience within the Walmart ecosystem.

Business Influence & Storytelling

• Build compelling, insight-driven stories that connect shopper behavior to business outcomes such as distribution, velocity, and category growth.
• Influence internal stakeholders and external retailer partners through clear, actionable recommendations.
• Serve as a key partner to Sales and Category teams, embedding shopper insights into customer conversations and strategies.

Qualifications

• Bachelor's Degree Required, advanced degrees preferred
• 8+ years of experience in consumer insights, shopper insights, category management or a related field within the CPG industry.
• Direct experience supporting Walmart with retailer-specific analytics, insights, and customer engagement.
• Demonstrated ability to use shopper and retailer data to drive decisions across merchandising, assortment, shelving, and shopper activation.
• Strong command of shopper research methodologies, including both qualitative and quantitative approaches.
• Experience integrating multiple data sources (e.g., retailer data, POS, panel, syndicated, custom research) into actionable insights.
• Proven ability to translate complex data into clear, compelling, and actionable business recommendations.
• Excellent communication, storytelling, and stakeholder influence skills.
• Experience in food or CPG categories, ideally in high-velocity retail environments.

Preferred

• Experience working with Walmart data platforms
• Experience designing or interpreting in-market tests, pilots, or test-and-learn frameworks.

The base pay range for this position is $128,000 to $165,000 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This pay range represents the anticipated salary for this position at this time.

Wells Enterprises is an EEO/AA employer M/F/Vet/Dis

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About Us

Wells Enterprises, Inc. is the largest privately held ice cream manufacturer in the United States. Founded in 1913 by Fred H. Wells and run by the Wells family for generations, the company is an independent operating company of the Ferrero Group, one of the global leaders in sweet, packaged foods.


Wells produces more than 200 million gallons of ice cream per year and distributes products in all 50 states. Wells manufactures its signature brand Blue Bunny®, lower-calorie Halo Top®, the iconic Bomb Pop®, and Blue Ribbon Classics®.

Wells employs nearly 4,000 ice cream aficionados across the country. The company is headquartered in Le Mars, Iowa, where Wells has made Le Mars the "Ice Cream Capital of the World" as the largest manufacturer of ice cream in one location. Wells operates two manufacturing plants in Le Mars, Iowa, a manufacturing plant in Dunkirk, New York, and a manufacturing facility in Henderson, Nevada. Learn more at

What We Offer

At Wells, we're proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual incentive bonus based on Company performance. Learn more about our benefits here.