Director, Performance Marketing

Job Description

Job Description

Company Summary

EchoStar builds solutions that help families and communities stay connected. We’ll launch your career and empower you to change lives.

Our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV. We serve millions of customers with offerings ranging from satellite to streaming services and global to personal networking solutions.

Our marketing and advertising teams bring a unique blend of skills to tell the DISH story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our team lends their voice to the future of communication.

Job Duties and Responsibilities

This position will lead acquisition marketing teams within DISH TV for strategy and execution, including Acquisition Strategy, Affiliate Marketing, and Owned Media. You will be a key member of the Marketing leadership team and will be responsible for managing a sizable budget across marketing tactics for optimal acquisition cost and ensuring DISH hits its gross adds targets across our product set (Paid Live, Free, and D2C). To achieve your goals, you will lead and manage a high-performing team to rapidly iterate and optimize media spend and marketing tactics in a dynamic competitive environment.

In this role, you will work directly with various departments across DISH to develop acquisition strategies, monitor and assess performance of your channels, and optimize the media and creative via test and learn. Cross-functional management and leadership, with an ability to work within project teams and across organizations is imperative for success. These teams include but are not limited to DISH TV and DISH Finance, Marketing Analytics, Product, IT, Paid Media, eCommerce and Business Development. In addition, you will work with external partners, including creative and affiliate agencies, to develop new approaches to marketing DISH as well as optimizing existing campaigns. As an active member of the Marketing leadership team, you will be a model for executional excellence, a creative problem- solver, and a respected thought leader who sets the tone of high performance within the organization.

Key Responsibilities:

• Lead the acquisition of DISH subscribers across product lines
• Develop annual and quarterly media marketing budget for DISH to achieve gross add targets and subscriber acquisition cost goals in conjunction with Finance
• Continually evaluate spend to drive higher adds at lower costs
• Lead the deployment and execution of campaigns across tactics including on device, paid digital media, and affiliate
• Manage and communicate campaign calendar to ensure all partner teams are aligned
• Develop marketing strategy including target segments, campaign calendar, and offer strategy
• Create test and learn strategy to optimize existing channels to meet gross add and spend targets
• Ideate and launch new marketing tactics in our channels to drive incremental adds beyond budget targets
• Grow the team’s competencies through successful team member recruitment, retention, training and professional development

Skills, Experience and Requirements

Education and Experience:

• Bachelor’s degree from a 4-year university or equivalent combination of education and experience
• 10+ years of experience including 5 years related experience and/or training

Skills and Qualifications:

• Adept at handling multiple competing priorities and duties in a fast-paced, results driven, changing environment, with minimal daily oversight
• Proven experience growing subscriber base for streaming or subscription businesses
• Track record of optimizing profitability of acquisition costs
• Exceptional verbal and written communication skills; proven ability to communicate effectively and influence all levels of staff
• Experience managing large teams of diverse professionals
• Strong customer and team member orientation
• Demonstrated ability to recruit, develop, and retain top talent
• Ability to travel 20% of time

Visa sponsorship not available for this role

Benefits

We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits.

The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.

Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.

The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.

We pride ourselves on developing and promoting talent as an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. EchoStar will accommodate the sincerely held religious beliefs of employees if such accommodations are not undue hardships and are otherwise within the bounds of applicable law. All qualified applicants with arrest or conviction records will be considered for employment in accordance with local, state, and federal law. You may redact any information that identifies age, date of birth, or dates of school/graduation from your application documents before submission and throughout our application process.

EchoStar will provide reasonable accommodation to otherwise qualified job applicants and employees with known physical or mental disabilities, unless doing so poses an undue hardship on the Company, poses a direct threat of substantial harm to others, or is otherwise not required by law. EchoStar has a more detailed Accommodation Policy that applies to employees. EchoStar endeavors to make echostar.com and jobs.echostar.com accessible to users. Please contact View email address on ziprecruiter.com if you would like to discuss the accessibility of our website or need assistance completing the application process. This contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.

Click the links to access the following statements: EEO Policy Statement, Pay Transparency, EEOC Know Your Rights (English/Spanish)