Director, Marketing - GTM

Job Description

Company Summary

EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products.

Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.

Job Duties and Responsibilities

Candidates must be willing to participate in at least one in-person interview.

This pivotal leadership role addresses the complex challenge of aligning multi-functional teams to execute a unified, high-stakes go-to-market (GTM) strategy for Boost Mobile and its retail wireless brands. Managing the transition of digital and local marketing, product offers, and new launches requires bridging communication gaps between product, finance, IT, and operations in a rapid, highly competitive marketplace. Success means solving operational inefficiencies, building a scalable and performance-driven shared services team, and converting market strategies into flawless retail and digital execution.

What Success Looks Like (Objectives):

• Coordinate the seamless execution of comprehensive go-to-market strategies from ideation through to launch, aligning all internal operations for retail wireless brands.

• Facilitate high-level cross-departmental collaboration across product, marketing, finance, IT, and customer support to ensure cohesive product and offer rollouts.

• Manage daily operational requirements, proactively resolving cross-functional bottlenecks to ensure reliable delivery in a high-stakes retail environment.

• Establish, track, and report on modern KPIs and operational metrics, using data-driven insights to optimize team productivity and program scalability.

• Build and lead an integrated, performance-based GTM and local merchandising shared service team that supports multi-brand wireless operations.

• Leverage generative AI and modern marketing automation tools to design efficient, scalable GTM workflows that improve speed-to-market.

Skills, Experience and Requirements

Core Skills and Competencies (What you’ll bring):

• Critical experience leading high-level, cross-functional go-to-market strategies, operational rollouts, and enterprise-scale team management.

• Deep functional expertise in digital product marketing, online customer conversion mechanics, and performance marketing analytics.

• Polished executive presence with the ability to build trust and communicate effectively with senior leadership and diverse cross-functional stakeholders.

• Strong AI literacy and application skills, demonstrating the ability to integrate advanced AI technologies to streamline marketing execution and optimize operational workflows.

• A collaborative and empowering leadership style that attracts, develops, and retains strong talent while creating clear paths for organizational growth.

• Growth-oriented mindset of curiosity, pride, adventure, and winning that aligns with core organizational values in a fast-paced, disruptive market.

Minimum Requirements

• Minimum Education: Bachelor’s Degree in Business, Marketing, or a related field

• Minimum Experience: 10 years of experience in high-level GTM leadership

• Required Technical Skills: Must have at least 5 years of experience with:

  • Digital product marketing and online customer conversion mechanics

  • Complex cross-functional GTM project coordination and workflow systems

  • Designing, monitoring, and reporting on operational performance metrics and KPIs

• Additional Qualifications

  • Master of Business Administration (MBA) or equivalent advanced business degree.

Salary Ranges

Compensation: $185,000.00/Year - $225,000.00/Year
Benefits

We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits .

The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location. 

Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.

The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.

We pride ourselves on developing and promoting talent as an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. EchoStar will accommodate the sincerely held religious beliefs of employees if such accommodations are not undue hardships and are otherwise within the bounds of applicable law. All qualified applicants with arrest or conviction records will be considered for employment in accordance with local, state, and federal law. You may redact any information that identifies age, date of birth, or dates of school/graduation from your application documents before submission and throughout our application process.

EchoStar will provide reasonable accommodation to otherwise qualified job applicants and employees with known physical or mental disabilities, unless doing so poses an undue hardship on the Company, poses a direct threat of substantial harm to others, or is otherwise not required by law. EchoStar has a more detailed Accommodation Policy that applies to employees. EchoStar endeavors to make  echostar.com and  jobs.echostar.com accessible to users. Please contact View email address on jobs.echostar.com if you would like to discuss the accessibility of our website or need assistance completing the application process. This contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.

Click the links to access the following statements:  EEO Policy Statement ,  Pay Transparency , EEOC Know Your Rights ( English / Spanish )