Sr. Director, Product Marketing & Content

Department: Marketing Job type: Full Time, Exempt Who We Are Impiricus is the first and only AI-powered HCP Engagement Engine. In 2025, Deloitte named Impiricus the #1 fastest growing company in North America for their prestigious Fast 500 list. Founded by a practicing physician and a senior pharmaceutical executive, Impiricus was created to transform how life sciences companies support physicians. We ethically connect HCPs to pharma resources, reduce go-to-market costs and accelerate patient access to the treatments they need. With our unique access to the largest opted-in network of HCPs, their insights, and clinical expertise, we are the leading provider of AI technology and real-time channels that life science companies need to deliver clear, reliable, and evidence-based resources directly into the hands of HCPs. Guided by a council of 2000+ trusted HCP advisors, we ensure every interaction is clinically meaningful, ethically grounded and leads to better patient care. Job Summary Impiricus is the first Agentic Commercialization Platform for healthcare. We are transforming how life sciences companies support physicians and accelerate patient access to care. Our agentic AI infrastructure moves healthcare commercialization from information delivery to real-time clinical action, connecting physicians with the resources, support, and people they need, when they need them and on their terms. We are looking for a Sr. Director of Product Marketing & Content to own how we bring that story, and our products, to market. This is not a role for someone who simply turns product updates into slides and one-sheets. We need a product storyteller, strategic thinker, exceptional writer, and creative marketer who can take complex AI technology and make it clear, compelling, differentiated, and impossible to ignore. Duties/ Responsibilities: Product positioning, messaging, and storytelling. Help develop the narrative for Impiricus and our product portfolio, translating sophisticated agentic AI capabilities into clear customer value. Develop messaging frameworks, product narratives, value propositions, competitive positioning, personas, and use cases.

Become an expert on the Impiricus commercialization platform and confidently demo the product to internal and external audiences. Our brand is built around signal over noise, agentic over static, and impact over transactions, and this role will be responsible for bringing that positioning to life across the customer journey. Product launches and go-to-market strategy. Build the product marketing roadmap and launch strategy for new products, capabilities, and major releases. Partner with Product from the earliest stages to bring market and customer perspective into product strategy, not simply market the product after it is built. Define launch audiences, narratives, content, experiences, channels, enablement, and success metrics. Create launches that generate attention because they demonstrate what our technology can actually do. Content strategy and creation. Own the strategy and development of high-value product and thought leadership content across the funnel, including product pages, sales materials, case studies, one-sheets, presentations, demos, videos, thought leadership, executive content, launch assets, and other formats we have not invented yet. Raise the bar for how an AI company in healthcare explains its technology and point of view. Sales enablement. Be a close partner to Sales. Build sharp, persuasive materials that help our team communicate Impiricus' value to pharmaceutical leaders across brand, sales, medical affairs, market access, and other commercialization functions. Turn product capabilities, customer challenges, and proof points into stories that make complex ideas easy to understand and sell. Account-based marketing. Partner closely with ABM to translate our core product story into highly relevant narratives for priority accounts.