Area Sales Manager

Area Sales Manager

At Altenloh, Brinck & Co. US, we create opportunity through growthfor the people who build, the teams who support them, and the communities they serve. We design and manufacture engineered fastening solutions that professionals trust to perform solutions that make work safer, stronger, and more efficient. Through innovation, quality, and disciplined execution, we deliver products that stand behind the structures people rely on most.

Our culture is guided by values that shape how we work and lead:

• In Service to Others We put teammates, customers, and communities first.
• Do the Right Thing We act with integrity, even when no one is watching.
• We Get It Done We deliver on commitments with urgency, grit, and pride.
• Empowerment We trust and equip each other to make decisions that drive progress.
• Be Positive We bring energy and optimism to every challenge.

Why This Role Matters

The Area Sales Manager plays a critical role in expanding SPAX market share across professional construction channels. This position focuses on developing new business, strengthening distribution partnerships, and increasing contractor adoption within Lumberyards, Distributors, and professional building material channels.

This is a field-driven role responsible for driving territory performance through disciplined market development, relationship building, and hands-on product advocacy. Success in this position directly impacts revenue growth, brand awareness, and long-term channel strength across the assigned territory.

Our benefits include:

• Free employee medical, dental, and vision insurance @ 30 days
• Eligible to participate in the company's incentive plan
• Employee referral ($2,000)
• PTO @ 90 days
• Company match 401k @ 6 months

Your Role & Impact

As Area Sales Manager, you own the growth, development, and execution of SPAX's market strategy within your assigned territory. You will:

• Drive territory growth through new business development and expanded channel engagement
• Build strong partnerships with dealers, distributors, and contractors to increase product adoption
• Execute field activation strategies including jobsite demonstrations, product training, and dealer engagement events
• Identify market opportunities and translate insights into actionable growth initiatives
• Strengthen SPAX's brand presence and competitive positioning within the professional construction channel
• Provide real-time market intelligence to sales leadership, marketing, and product teams

Territory & Market Development

Develop and execute a territory growth strategy aligned with company sales objectives

Identify and pursue new dealer, distributor, and contractor opportunities

Expand SPAX brand presence within Lumberyards, STAFDA, building product distributors, and professional building channels

Build long-term relationships with owners, branch managers, outside sales representatives, and counter teams

Sales Growth & Channel Expansion

Drive profitable sales growth and increase product penetration across assigned markets

Strengthen stocking positions with distributors and dealers through relationship management and value selling

Convert contractors and end users through product demonstrations, training, and on-site engagement

Support distributor and dealer partners with sales enablement, product education, and field support

Field Activation & Product Advocacy

Conduct jobsite demonstrations and product training sessions

Serve as a SPAX brand ambassador by communicating product performance advantages and installation benefits

Support regional promotions, product launches, and marketing initiatives

Participate in trade shows, industry events, and contractor engagement activities

Market Intelligence & Business Insight

Provide feedback on pricing, competitive activity, product needs, and emerging market trends

Analyze territory performance and identify opportunities to improve market penetration

Collaborate with leadership and cross-functional teams to refine strategies based on market insights

Essential Duties

Operational Discipline & Collaboration

Maintain accurate CRM data including pipeline activity, customer engagement, and forecasting

Collaborate with Inside Sales, Marketing, Product Management, and Operations to ensure alignment and execution

Deliver regular updates on territory performance, growth initiatives, and market opportunities

Support company initiatives that strengthen channel partnerships and drive long-term market growth

Travel: This is a field-based role requiring regular travel throughout the assigned territory, including jobsite visits, distributor branches, customer meetings, and industry events. Travel expectations typically range from 60-75%.

Position Requirements - Experience & Education:

• 5+ years of experience in field sales, market development, or business development
• Experience within building materials, construction supply, fasteners, or industrial distribution strongly preferred
• Experience working with Lumberyards, STAFDA, building product distributors, or professional contractor channels preferred
• Proven ability to grow territories, win competitive business, and expand market share
• Associate or bachelor's degree in Business, Marketing, or related field preferred
• High school diploma or GED required

Required Skills/Competencies:

• Strong territory management and field sales execution skills
• Ability to develop new business and grow existing accounts
• Strong relationship-building skills with dealers, distributors, and contractors
• Ability to conduct product demonstrations and jobsite training
• Strong communication and presentation skills
• Ability to analyze territory performance and identify growth opportunities
• Proficiency in CRM systems, pipeline management, and forecasting
• Strong organizational skills with disciplined follow-up and execution
• Ability to work independently and manage multiple priorities across a large territory
• High accountability, urgency, and results-oriented mindset
• Ability to collaborate effectively with Sales, Marketing, Product Management, and Operations
• Valid driver's license

The duties and responsibilities described are not a comprehensive list and additional tasks may be assigned from time to time; or the scope of the job may change as necessitated by business.

Altenloh Brinck and Co US, Inc