Vice President, Business Development

Vice President, Business Development

 

About Techne Media 

Techne Media helps clients reach their audiences across multiple screens with data-informed planning and execution. Techne’s approach is one that replaces the decades old mindset of traditional and digital advertising planning, and adopts one that asks simply “where is my audience, and how can I reach them?” This screen agnostic approach is built on data, not instinct. Through utilizing public and proprietary data, Techne plans and places media based on an audience’s media consumption habits, psychographic data, and the effectiveness of an impression.

Techne is seeking a Vice President of Business Development to drive revenue growth, expand its client base, and build long-term strategic partnerships within the political, public affairs, and advocacy space. This role is ideal for a highly motivated, entrepreneurial sales leader who thrives in a fast-paced environment and is energized by building relationships, closing deals, and shaping strategy.  A strong candidate will embody Techne’s core values, bringing curiosity, discipline, integrity, and leadership into every client interaction and internal collaboration. A deep understanding of the public affairs and advocacy landscape, including key stakeholders and buying cycles, is critical to success. 

Key Responsibilities: 

• Business Development & Revenue Growth
  • Research and identify new clients and business opportunities with companies, campaigns, and organizations within the political, public affairs, or advocacy space. 
  • Generate sales plans and strategies for prospective clients leveraging a strong understanding of the ad tech and the digital ecosystem. 
  • Build relationships with key decision makers, ensuring a strong pipeline, and provide accurate forecasting and reporting.
• Client Acquisition & Relationship Management : 
  • Clearly articulate Techne’s capabilities, technology, and value proposition to prospective clients.
  • Lead the full sales cycle, from prospecting through closing and long-term partnership development.  
  • Expand existing client relationships by uncovering new opportunities for growth. 
• Strategic Collaboration:
  • Partner with Ad Engineers and internal teams to develop sophisticated advertising and targeting plans for prospective clients. 
  • Translate complex ad tech concepts into clear, compelling client-facing narratives. 
  • Develop thoughtful, data-driven solutions that meet and exceed client objectives.
• Execution & Client Success : 
  • Execute strategies to meet financial targets and drive new, incremental revenue opportunities. 
  • Collaborate with the Ad Operations and Account Management teams to ensure seamless execution of client campaigns. 
  • Provide exceptional customer service with quick response times, deliverables, and a keen focus on relationship development.

Qualifications and Experience: 

• 5+ years of experience in direct sales, including prospecting, pitching, closing, and account growth. 
• Experience working with political campaigns, public affairs firms, or advocacy organizations strongly preferred.
• Strong understanding of digital advertising, including DSPs (ex. Google AdWords, Xandr, OneView/Roku, The TradeDesk, etc.) 
• Familiarity with paid social platforms (ex. Facebook, X, LinkedIn, Rumble, etc.)
• Experience with audience targeting, segmentation, and performance management.
• Familiarity with reporting and visualization tools (ex. Datorama, Funnel, Google Analytics, Google Data Studio, etc.)
• Proficiency with Google Workspace (GSuite). 

Core Competencies: 

• Curiosity & Strategic Thinking: Leads with questions and applies first-principles thinking to uncover deeper insights and smarter solutions
• Discipline & Execution: Brings rigor to pipeline management, forecasting, and sales execution and prioritizes consistency and process
• Integrity & Relationship Building: Builds trust through transparency and reliability and develops strong, lasting partnerships
• Leadership & Ownership: Takes initiative, sets the standard, and elevates team performance through collaboration
• Entrepreneurial Drive: Thrives in a fast-paced, growth-oriented environment and is motivated to build new business and opportunities
• Communication & Influence: Translates complex concepts into clear, compelling narratives with strong presentation and storytelling skills
• Adaptability & Resilience: Navigates ambiguity, handles objections, and pivots effectively while maintaining momentum