Associate Marketing Manager

Job Description

Job Description

Help Franchisees Thrive. Build Stronger Communities. Grow a Brand with Purpose.

At Winmark - the Resale Company, we're transforming communities through sustainable retail and helping entrepreneurs build successful small businesses with the following brands: Plato's Closet, Play It Again Sports, Style Encore, Music Go Round, and Once Upon A Child. We're looking for a collaborative, organized, and marketing-savvy professional to join our team as an Associate Marketing Manager.

In this role, you'll help franchisees bring local marketing programs to life, support new store openings, and create the tools and resources that drive consistency and success across our franchise network. If you're passionate about marketing, enjoy building relationships, and love turning ideas into scalable solutions, we'd love to hear from you.

What You'll Do

As an Associate Marketing Manager, you'll serve as a trusted marketing resource for franchisees and partner closely with Brand, Operations, Creative, and Training teams to support local marketing execution.

Key responsibilities include:

• Providing day-to-day marketing guidance, resources, and best practices as a primary marketing resource to franchisees
• Supporting franchisee adoption of marketing platforms, templates, and approved brand tools
• Leading marketing support for new store openings and ownership transfers, including launch planning and local awareness efforts
• Creating and maintaining scalable training materials, playbooks, guides, and knowledge-base content that help franchisees execute marketing programs independently.
• Support reporting and performance tracking by helping simplify insights and identify opportunities to improve franchisee marketing execution. 
• Identify opportunities to improve marketing support workflows, intake processes, self-service tools, and systemwide consistency.
• Participate in cross-brand and company-wide marketing initiatives as needed, ensuring franchisee execution and local impact are considered. 

What You'll Bring

• Bachelor’s degree in Marketing, Business, or related field, with 2–4 years of hands-on marketing experience.
• Experience supporting or executing marketing programs across digital and social channels.
• Strong understanding of local marketing, and social media best practices, with preferred experience in a franchise environment.
• Experience training, educating, or supporting users on marketing tools and platforms preferred.
• Strong communication, presentation, collaboration, and project management skills.
• Ability to manage multiple priorities and work both independently and cross-functionally.
• Experience with marketing platforms, reporting tools, or AI tools preferred.
• Proficiency in Microsoft Office, including Word, Excel, PowerPoint, and Outlook.
• Ability to display a high degree of professionalism, confidentiality, tact, and diplomacy.

Why Join Winmark?

At Winmark, you'll find more than a job. You'll find a team that values collaboration, innovation, professional growth, and making a positive impact through sustainable business practices.

Our comprehensive benefits package includes:

• Medical, dental, and vision coverage with competitive employee contributions
• Flexible Spending Accounts (Healthcare and Dependent Care)
• 401(k) plan with company match
• Discretionary profit-sharing opportunities
• Company-paid life insurance
• Paid time off, including vacation, personal days, and 11 paid holidays
• Professional development opportunities
• Free onsite fitness center
• Onsite café

Work Location

This position is full-time onsite at Winmark Corporation's headquarters in Plymouth, Minnesota.

Compensation

The anticipated salary range for this position is $55,000-$65,000 annually, depending on qualifications, skills, and experience.

Equal Opportunity Employer

Winmark Corporation is committed to a policy of Equal Employment Opportunity to all applicants and employees in accordance with applicable federal and state laws and regulations. In addition, Winmark Corporation will provide reasonable accommodations for qualified individuals with disabilities. For more information, please visit