Market Segment Manager

Job Duties

Serving as an industry expert and key customer advocate, the Market Segment Manager drives new product development, strengthens customer and industry relationships, and ensures effective market communication. This position plays a critical role in supporting a business portfolio exceeding $500 million in sales while advancing Sherwin-Williams' long-term growth strategy.

The Market Segment Manager - Metal Building Products - is responsible for developing, implementing, leading and executing the strategic marketing plans for the Building Products Segment.

Achieve established financial goals, particularly sales and margin objectives

Development and execution of the segment strategy.

Create and maintain key industry relationships and develop into an industry expert

Partner with Sales and Marketing Communications to implement an external and internal segment communications strategy.

Collaborate with the R&D team and Commercial to drive the development and commercialization of new products and services

Stay within budget and schedule in achieving the above results

Strategy:

Clearly define the potential market, product opportunity and customers within the industry through segmentation of focus market and sub-focus market opportunities

Build the business and marketing strategy for the segment, including plans for growth through existing markets, adjacent markets, new markets, existing technologies and new product development.

Collaboration and communication with Technical, Commercial, and Supply Chain to execute strategy

Support the Operating Plan development and execution of the Coil division strategy

Prepare data and analysis for regular business reviews

Business Development:

Support the Coil commercial organization at the strategic and tactical account level through targeting, lead generation, sales tool development, pricing guidance, and collaborative selling

Maintain direct contact with key customers and suppliers in the segment to stay on top of evolving trends

Drive specification of Sherwin-Williams products

Support Commercial in development of proposals and presentations

Provide competitive intelligence and positioning

Be actively involved in industry associations

Create pro-forma financials to evaluate any investment opportunities

Industry Products:

Conduct Voice of Customer activities with key customers to determine future development initiatives.

Collaborate with Commercial and Product Marketing to build the short-term and long-term new product development (NPD) roadmap for the segment

Maintain the product portfolio through new product development, technical transfers, product launches, and life cycle analysis in collaboration with Commercial, Technical and Product Marketing

Develop the business case for new product development and determine allocation and prioritization of technical resources

Seek out enterprise opportunities and drive projects with key accounts

Communications:

Support Commercial organization in creating effective sales and marketing tools, collateral, and events.

Create an annual marketing communication plan in conjunction with the marcom team.

Act as the liaison between the Enterprise team and the business

Research and Analyze industry data to support development of sales demand plan.

Design and deliver market and product training internally and externally

Work with Technical Director to direct and/or author papers for presentation at industry conferences, or for publication in industry trades

Brands:

Creative development

Market perception and customer satisfaction research

Support the meeting of customer expectations

Design the Sherwin-Williams brand plan, including brand development, leverage, extension, and portfolio management of existing and new sub-brands

This position is also eligible for [bonus] [commissions] [long-term incentive compensation awards] based on performance and subject to the terms of the Company's applicable plans.

This position is eligible for health benefits, such as medical, dental and vision coverage, Flexible Spending Accounts (FSAs), disability coverage, security, retirement and saving benefits, and more. Additional benefits include a generous time away from work package, including personal leave, paid parental leave, medical leave, vacation, holidays, among other benefits.

Minimum Requirements:

Must have a Bachelor's Degree

Must have previous B2B sales or marketing experience

Preferred Requirements:

Have a Master's Degree

Have five (5) years of marketing experience

Sherwin-Williams is proud to be an Affirmative Action, Equal Employment Opportunity, Inclusion and Diversity Supportive Employer. All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identify, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or by contract.

VEVRAA Federal Contractor requesting priority referral of protected veterans.

Minimum Education Required

Bachelor Degree

Minimum Experience Required

5 years

Shift

First (Day)

Number of Openings

1

Public Transportation Accessible

Yes

Veterans Encouraged to Apply

No

Physical Required

Yes

Drug Test Required

Yes

Compensation

$108,531.02 - $140,086.17 / Annually

Postal Code

55415

Job Type

Full Time

Place of Work

On-site

Requisition ID

2621101

Job Benefits

Not specified