Director, Product Management - Personalization & Monetization

Job Description

At Fanatics Commerce, we're more than just a leader in licensed sports merchandise - we're a team united by a relentless passion for our fans and a commitment to innovation. We live by our BOLD Leadership principles: We Build Championship Teams, we're Obsessed with Fans , we embrace a Limitless Entrepreneurial Spirit , and we approach every challenge with a Determined and Relentless Mindset . If you're ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.

Role Overview

We are looking for a strategic and technically grounded Director to lead the Personalization & Monetization platforms across Fanatics' digital ecosystem. This role will be responsible for building and scaling core intelligence layers-powering personalized user experiences, merchandising, pricing, and promotional strategies across CRM, on-site, and marketing channels.


You will define the platform roadmap, partner closely with Data Science and the Digital Insights team to shape high-impact use cases, and lead a team of product managers to deliver predictive and adaptive systems that operate at scale. You will be a key thought partner in transforming Fanatics from a reactive to a proactive, data-driven experience for every fan.


How you will make an impact:

Strategy & Vision

• Own the long-term strategy and roadmap for the Personalization & Monetization Intelligence Platforms-including user identity resolution, customer profiling, recommendation systems, propensity models, offer/promo decisioning, and pricing signals.

• Define and prioritize high-impact use cases in close partnership with Data Science, Engineering, CRM, Pricing, and Marketing stakeholders.

Execution & Platform Leadership

• Translate business and fan needs into scalable platform capabilities, APIs, and decision engines that can power real-time personalization across multiple surfaces (CRM, onsite, email, push, etc.).

• Drive end-to-end delivery of platform products with strong attention to performance, latency, and reliability.

• Ensure compliance with data privacy and consent standards globally.

Collaboration & Stakeholder Management

• Work hand-in-hand with Site Experience teams to embed intelligence into customer touchpoints like homepage, search, PDP, and cart.

• Partner with Engineering Leads to scope platform scalability across Fanatics' 900+ sites and 100M+ fanbase.

• Champion a culture of experimentation, measurement, and data-driven iteration.

Team Leadership

• Build, manage, and mentor a team of Product Managers across Personalization and Monetization tracks.

• Drive a clear performance management and career growth plan aligned with Fanatics' Bold Leadership Principles.

What you bring to the team:

• 10+ years of Product Management experience, including 5+ years in Personalization, Recommendation Systems, or Marketing Tech, ideally within a commerce or digital media platform.

• Proven experience in leading PM teams, setting org-wide product vision, and aligning stakeholders across technical and non-technical functions.

• Strong grasp of modern personalization architecture: identity graphs, CDPs, segmentation, multi-touch attribution, and journey orchestration.

• Deep fluency with data science workflows and trade-offs-from model experimentation to production deployment.

• Demonstrated ability to work with Customer Data Platforms (CDPs) to build and activate user profiles for real-time and batch personalization use cases.

• Experience balancing short-term revenue impact with long-term platform and data infrastructure investment.

• Outstanding communication and storytelling skills, with an ability to influence at all levels of the organization.

Bonus Points:

• Experience with eCommerce ecosystems, merchandising systems, dynamic pricing tools, or experimentation frameworks.
• MBA or relevant graduate degree is a plus.
• Familiarity with tools such as Adobe Experience Platform, Segment, Amplitude, or in-house equivalents.
• Background in computer science, business administration, or similar.
• Comfort discussing technical concepts and trade-offs with engineers and non-technical stakeholders alike.

At Fanatics, we value transparency and honesty. If you don't meet every single requirement, that's okay - we still want to hear from you! We believe in the power of diverse experiences and talents. If you're excited about the role and confident that you can contribute, don't hesitate to apply. We're genuinely interested in how your unique skills and perspective can help us build something amazing together.

The salary for this position is between $220,000 and $275,000 per year, in compliance with California's salary transparency requirements. This range reflects the expected compensation based on qualifications, experience, and location.

Where You'll Work and What's required:

• Hybrid work environment with flexibility between 3 days in office and 2 days remote work.
• Fast-paced team environment with exposure to multiple aspects of the Fanatics Commerce business.
• Ability to travel up to 20% of the time for partner meetings, events, and other related activities.

What's in it for you:

• Culture: Join a team where you're surrounded by top-tier talent, driven by a shared passion to relentlessly enhance the fan experience. With a focus on collaboration, support, and continuous development, you'll be empowered to help shape a culture that celebrates both individual and team successes.
• Benefits: We provide a wide range of health, financial, legal, and development assistance, including wellness programs with fitness and weight management partners, paid maternity paternity leave, and infertility treatment. Additionally, we offer flexible time off to help you recharge, along with a competitive 401k plan to support your financial future. At Fanatics, we're dedicated to supporting you in all aspects of work and life.

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Team

Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally - as well as its flagship site,

Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world-including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Manchester United, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).

At Fanatics Commerce, we infuse our BOLD Leadership Principles in everything we do:
• Build Championship Teams
• Obsessed with Fans
• Limitless Entrepreneurial Spirit
• Determined and Relentless Mindset