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Brand Manager

$153.85k - $217.2k

Kenvue

What We Do At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent. Kenvue Is Currently Recruiting For a Senior Brand Manager, US Wound Care What We Do At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent. Who We Are Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here. Role Reports To Head of Commercial, Wound Care Location North America, United States, New Jersey, Summit Work Location Hybrid What You Will Do TheU.S. Wound Care Senior Brand Manageris responsible forgrowing household penetrationbydeveloping and executing the annual marketing plan,identifying and implementing local marketing opportunities, establishing and managing relationships with outside partner agencies, and creating and directing annual communicationsandresearch, andcollaborating closely with cross-functionalsto support the strategic marketing plan. Key Responsibilities Brand Strategy Shape and deliver holistic commercial strategy for the U.S. Wound Care portfolio (BAND-AID® Brand & NEOSPORIN®). Manage P&L and investment strategy; lead strategic decisions to maximize Net Sales and Brand Contribution. Manage brand budgets and marketing investments, ensuring efficient resource allocation and strong return on investment. Drive household penetration and consumer demand growth. Lead development of the annual three-year strategic plan and 12-month business plan to outline strategic objectives, key initiatives, and financial targets. Monitor category, consumer, and competitive dynamics to inform marketing plans and identify growth opportunities. Lead the commercialization of innovation and product launches for the U.S. market. Partner with CBI to identify actionable consumer insights, unmet needs, and connection points that inform brand strategy, strengthen communications, and drive behavior change. Monitor business performance, forecasts, risks, and opportunities, recommending actions to achieve financial and brand objectives. Brand Communications Develop and execute integrated communications strategies across paid, owned, earned, and shopper channels, delivering compelling content and consumer engagement during key moments while strengthening brand equity and driving business results. Lead agency and cross-functional partnerships, including Creative, Media, PR, Influencer, Customer, and Shopper Marketing teams, to ensure aligned execution, message consistency, and amplification across all consumer touchpoints. Translate brand strategy into effective retail and in-store activation programs, connecting consumer communications with shopper marketing initiatives to maximize impact and business performance. Cross-Functional & People Leadership Lead, coach, and develop a high-performing team of direct reports through clear objective setting, ongoing feedback, development planning, and performance management. Serve as a key cross-functional leader, partnering with Sales, Finance, Supply Chain, R&D, Regulatory, and Operations teams to deliver business objectives. What We Are Looking For Required Qualifications A minimum of a Bachelor's degree. A minimum 6years of relatedcontemporarymarketingexperience in Consumer Healthcare / OTC categories, or related categories. Exceptional Storytelling & Influence: Demonstrated ability to translate complex insights and strategies into compelling, persuasive narratives that inspire alignment and influence stakeholders across all levels of the organization. People managment experience required. Agency management experience required. Preferred Qualifications Master’s degree is preferred Demonstrated success in enabling business growth and strategy development. Proven ability to influence decision-making within and acrossorganization, both internally and externally. Strong analytical skills and the ability to synthesizeforecastand predict outcomeson the basis ofcomplex business data and reports. Excellent verbal and written communication abilities. Demonstrated success in organization and talent leadership including coaching and mentoring teams anda track recordfor developing a pipeline of high performers and potential successors. Ability to lead effectively through ambiguity,conflictand complexity. Strong demonstration of all behaviors of our Leadership Imperatives. Proventrack recordof driving category growth and innovation. Strong leadership skills with the ability to motivate and inspire cross-functional teams. Excellent communication and collaboration skills, with the ability to build strong relationships with internal and external stakeholders. In-depth knowledge ofconsumer healthcare and/or OTC categories,consumertrendsand competitive landscape, with the ability to translate insights into actionable strategies. Growthmindsetand able to navigatethrough uncertainty and change. What’s In It For You Annual base salary for new hires in this position ranges: $153,850.00 - $217,200.00 This takes into account a number of factors including work location, the candidate’s skills, experience, education level & other job‑related factors. Competitive Benefit Package* Paid Company Holidays, Paid Vacation, Volunteer Time & More! Learning & Development Opportunities Kenvuer Impact Networks This list could vary based on location/region Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process. Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation. #J-18808-Ljbffr

Vacancy posted 5 hours ago
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