Growth Marketing Director DTC Online Training Courses (New York)

Growth Marketing Director Customer Acquisition (D2C Education)

Growth Marketing Director Customer Acquisition (D2C Education), location: Remote (US, Europe, Dubai / Middle East), Sector: D2C Education | Online MBA-level Programs, Stage: New revenue stream inside an Inc. 5000 company, Reports to: Founder / Executive Leadership. This is a build-and-own role with uncapped upside, not capped commissions or vanity KPIs. The Opportunity We are leading a confidential search for a Growth Hackertype Marketing Director to launch and scale a premium 12-week D2C online MBA-level programme priced at $5,000+. The programme is sold globally in English, with customers in the US, Europe, and the Middle East. This is a zero-to-one revenue stream, backed by: An Inc. 5000 recognised leadership and development company Household-name B2B clients A high-profile TED Talks partnership Strong brand authority, IP, and warm audiences You will own customer acquisition end-to-end. Core Responsibilities Design and execute the full-funnel customer acquisition strategy Launch and scale paid acquisition across Meta (Facebook/Instagram), Google (Search and YouTube), and LinkedIn Own direct-response assets including ad creative, hooks, angles, landing pages, VSLs, webinars, and email Build and optimise email CRM flows for nurture, launch, cart-close, and ascension Lead rapid experimentation across offers, pricing, guarantees, messaging, and funnel structure Optimise CPL, CAC, and LTV with a commercial growth mindset Work closely with founders, content, and partnerships teams, including the TED partnership You are a strong fit if you have: Proven experience launching and scaling a D2C online course or cohort-based programme A premium price point experience of $5,000 or higher A 12-week or MBA-level programme structure Customers or students in the US, Europe, and the Middle East Deep hands-on expertise in performance marketing and funnel optimisation Strong experience with email CRM and lifecycle marketing A commercial, growth-hacker mindset with strong analytical skills Comfort operating in startup mode within an established, well-known company Fluent English communication (programme delivered globally in English) Location & Working Style Fully remote Candidates must be based in the US, Europe, or Dubai / Middle East Time-zone flexibility required for global launches Why This Role Is Different You are not supporting marketing you own revenue Rare opportunity to build a premium global D2C education brand Clear connection between strategy, execution, and financial upside Significant growth potential as the programme scales internationally Compensation & Performance Model Base Salary: USD $150,000 $200,000 (dependent on experience, location, and prior launches) Performance Incentives: This role participates directly in the upside created. Revenue-based bonus tied to launch performance and cohort revenue Incentives linked to CAC, LTV, and funnel efficiency Tiered accelerators at revenue milestones (e.g. $1M, $3M, $5M+ annualised run-rate) Potential profit-share or long-term incentive plan as the programme scales Start Date: ASAP Please APPLY ASAP with your resume and for suitable candidates Jonathan Pearson will be in touch.