Senior Digital Strategist

Our Client, an Utilities and Energy Infrastructure company, is looking for a Senior Digital Strategist for their Detroit, MI/Hybrid location.


Responsibilities:

• Responsible for leading external digital customer experience initiatives that support business objectives, customer needs, and enterprise priorities.
• Ensures all incoming digital marketing and communications projects are clearly defined with measurable objectives, success metrics, scope, timelines, and budget requirements, and are executed effectively and efficiently.
• Utilizes innovative, customer-centered, and entrepreneurial approaches to solve complex business challenges and identify new opportunities for digital engagement.
• Leads budgeting, planning, and coordination of external professional resources, including agencies, contractors, and consultants supporting digital initiatives.
• Drives strategic thinking to define and achieve business, customer experience, and engagement objectives across digital channels, including websites, applications, and integrated customer journeys.
• Partners with cross-functional teams to develop a deep understanding of customer needs, behaviors, and pain points, applying insights to improve digital experiences and business outcomes.
• Leverages customer research, analytics, feedback, and performance data to inform recommendations, optimize experiences, and measure success.
• Maintains a strong understanding of business unit priorities, customer programs, and enterprise goals to ensure alignment of digital strategies and initiatives.
• Demonstrates an understanding of customer needs, motivations, and end-to-end journeys, and how they influence digital experience strategy.
• Supports customer journey mapping, service design, and experience optimization efforts across digital touchpoints.
• Builds and maintains strong cross-functional relationships across business, customer experience, marketing, communications, IT, product, analytics, and operations teams to drive integrated solutions and successful project delivery.
• Partners with project managers and delivery teams to support prioritization, workflow management, resource planning, and execution.
• Collaborates closely with UX, content strategy, creative, and development teams to deliver effective digital experiences and content solutions.
• Champions continuous improvement practices through testing, measurement, optimization, and the application of performance insights and industry best practices.
• Leads project status reviews, stakeholder communications, and performance reporting.

• Bachelor's degree.
• 10+ years of experience in digital strategy, digital marketing, digital communications, user experience, or related disciplines leading both business and technology-focused initiatives.
• Demonstrated experience developing and executing customer-focused digital strategies that drive engagement, adoption, and measurable business outcomes.
• Preferred:
• Bachelor's degree in digital communications, Digital Marketing, User Experience, Business, Communications, or a related field.
• Skills & Knowledge
• Strong project management, organizational, and prioritization skills, including the ability to manage multiple initiatives, navigate ambiguity, influence stakeholders, and meet deadlines in a fast-paced environment.
• Strong analytical and problem-solving skills with the ability to interpret data, identify trends, and translate insights into actionable recommendations.
• Sound business judgment, including the ability to quickly understand complex business challenges, customer needs, and organizational impacts.
• Working knowledge of web analytics, digital performance measurement, conversion optimization, and customer experience best practices.

• Health Benefits
• Referral Program
• Excellent growth and advancement opportunities
  Senior Digital Strategist