Senior Strategist - Ford

Overview Senior Strategist - Ford role at VML . Who We Are At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. VML is in search of a Senior Strategist As a Senior Experience Strategist, you will be a key contributor to a human-centered approach that translates human empathy and an understanding of the world into meaningful and impactful experiences. Working as an integral part of the experience strategy and customer experience (CX) teams, you will be a primary driver of research (primary and secondary) and synthesizing into actionable insights. You will play a critical role as a core team member, contributing across all phases of a CX project, leading defined workstreams and contributing to team problem-solving and communication responsibilities. Experience strategy is core to the VML Customer Experience (CX) practice, providing leadership across growth strategy, customer experience, product management, digital strategy, business design and innovation. What You’ll Do Independently execute environmental and trend analyses, and translate into insights Plan, execute, and synthesize various types of research Dive deeply into data and user analytics to understand behaviors and results, and develop actionable recommendations Understand and consider the interconnectedness of human needs, business strategy, and competitive landscape to determine unique value propositions and business-critical must-wins Drive prioritization efforts to identify highest-value opportunities Help craft measurement plans to understand impact of solutions and drive optimization over time Participate in and facilitate workshops with clients to help push strategic discussions and alignment Partner with experience strategy leads, CX teammates and account leadership to deliver on all client needs Contribute to the VML experience strategy and CX thought leadership and IP Who You Are Strong problem solving and troubleshooting skills; superior critical thinking skills An innovator and visionary with a creative imagination and a way of working that inspires creativity A demonstrated passion, familiarity, and curiosity with design thinking methodology A demonstrated passion for creating solutions that deliver and capture value for an organization, its customers, and its employees Ability to communicate effectively, aggregating information into an intuitive, easy-to understand flow (both orally and written) What You’ll Need Completion of a bachelor’s degree and a multidisciplinary background, preferably in a related major such as marketing, advertising, strategic planning, business strategy, psychology, sociology, or anthropology or equivalent experience Interest in customer experience, product management, business strategy, and innovation 3-5 years applicable experience The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

$60,000 USD - $140,000 USD

We believe the best work happens when we\'re together, fostering creativity, collaboration, and connection. That\'s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. VML is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it\'s a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it. #J-18808-Ljbffr VML