Senior Director OF Sales

Senior Director of Sales Strategy Role Summary: The Senior Director of Sales Strategy is a senior leadership role responsible for defining and driving the company’s sales strategy to accelerate revenue growth, improve productivity, and enhance go-to-market effectiveness. This leader partners closely with executive stakeholders across Sales, Strategy, Finance, Marketing, and Operations to translate corporate objectives into scalable commercial strategies and execution frameworks. Key Responsibilities 1. Sales Strategy & Planning Lead development of annual and long-range sales strategies aligned to corporate growth objectives Define go-to-market approaches including segmentation, coverage models, territory design, and account strategy 2. Revenue Growth & Performance Optimization Drive initiatives to improve sales productivity, pipeline health, and conversion rates Identify revenue growth opportunities (whitespace, cross-sell, upsell, new markets) Monitor performance against key metrics and adjust strategies to ensure target attainment 3. Strategic Initiatives & Transformation Lead high-impact strategic programs (sales transformation, GTM redesign, digital selling, AI enablement) Partner with leadership on business cases, investment decisions, and ROI analysis Drive change management and ensure adoption across the sales organization 4. Cross-Functional Leadership Collaborate with Sales Leadership, Finance, Marketing, Pricing, and Customer Success teams Align sales strategy with marketing campaigns, demand generation, and product strategy Serve as a trusted advisor to senior executives and sales leaders 5. Analytics, Insights & Reporting Oversee development of dashboards and insights to guide decision-making Translate complex data into actionable recommendations for executive audiences Leverage advanced analytics to forecast performance and identify risks/opportunities Qualifications & Experience Education A college degree is nice to have but not required. What’s more important is having the skills to do the job. Other forms of acceptable experience include: Experience 10–15+ years of experience in sales strategy, sales operations, management consulting, or commercial leadership Proven track record of shaping and executing sales strategies in complex, high-growth environments Experience working closely with senior executives and influencing business outcomes Core Skills & Competencies Strategic & Analytical Deep expertise in sales strategy, GTM design, and revenue growth frameworks Strong financial acumen and business case development Advanced analytical and modeling skills Leadership & Influence Executive presence with the ability to influence C-level stakeholders Strong cross-functional leadership and stakeholder management Ability to lead large-scale transformation initiatives Operational Excellence Data-driven decision-making mindset Strong program and project management capabilities Technical (Preferred) Experience with CRM platforms (Salesforce, Dynamics) Proficiency with analytics tools (Power BI, Tableau) Familiarity with sales enablement and revenue operations tools Key Metrics for Success Revenue growth and attainment vs. targets Sales productivity (quota attainment, pipeline conversion) ROI of strategic initiatives and investments Effectiveness of coverage and territory models Base salary offers for this position may vary based on factors such as location, skills, and relevant experience. Some positions may include additional compensation in the form of bonus, equity or commissions. We offer the following benefits: Medical, Dental, Vision, Life Insurance, Matched Retirement Savings, Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days & Vacation, Paid Volunteer Time Off, and more. The compensation for this role is USD $131,700.00 - USD $245,500.00 / Year* *Actual compensation will not be less than the applicable minimum wage or minimum exempt salary requirement under federal, state and local laws. Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP ADP is committed to an inclusive, diverse and equitable workplace, and is further committed to providing equal employment opportunities regardless of any protected characteristic including: race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, protected veteran status or disability. Hiring decisions are based upon ADP’s operating needs, and applicant merit including, but not limited to, qualifications, experience, ability, availability, cooperation, and job performance. Ethics at ADP ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. 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