Remote Senior Revenue Operations Manager

Job description

Were looking for a Senior Revenue Operations Manager to help scale and optimize our go-to-market engine, with a strong focus on Marketing Operations and the systems, processes, and data that power pipeline generation. Youll own and evolve our core revenue systems, with primary responsibility for Marketo and Salesforce, helping ensure our demand generation infrastructure supports efficient growth across the business.
Youll be a strategic and hands-on operator who can connect systems, process, data, and business goals. In this role, youll drive improvements across campaign operations, lead management, funnel visibility, reporting, and operational scalability, while partnering closely with Marketing and Sales leadership to build a more efficient and predictable revenue engine.
What Youll Do
Marketing Operations & Revenue Systems
Own and optimize Marketo and Salesforce, including administration, configuration, integration, and ongoing process improvement

Manage the integration and data flow between Marketo and Salesforce, including sync logic, field mapping, lifecycle management, and process consistency

Support campaign execution and scalability by building and maintaining programs, smart lists, nurtures, segmentation, and repeatable workflows

Evaluate current processes and systems, identify gaps, and implement scalable solutions that improve performance and efficiency

Lead Lifecycle & Funnel Management
Own and improve lead lifecycle processes, including scoring, routing, MQL definitions, SLAs, handoff logic, and lifecycle stage management

Drive alignment between Marketing and Sales on funnel stages, lead management processes, and operational definitions

Improve attribution, funnel tracking, and conversion visibility across the lead-to-opportunity lifecycle

Identify process bottlenecks and implement automation and workflow improvements that support growth

Reporting, Analytics & Business Partnership
Build and maintain dashboards and reporting on campaign performance, pipeline creation, funnel conversion, and other key go-to-market metrics

Translate business questions into actionable reporting, insights, and operational recommendations

Partner cross-functionally with Marketing, Sales, Customer Success, and Finance to improve visibility, process alignment, and decision-making

Help define and track metrics that improve efficiency and support profitable growth

Governance, Scale & Continuous Improvement
Ensure strong data quality, governance, and process discipline across marketing and CRM systems

Monitor system health, troubleshoot issues, and proactively identify areas for improvement

Document processes, define best practices, and drive adoption of scalable ways of working

Support evaluation and implementation of additional tools and integrations across the revenue tech stack

Job requirements

5+ years in Revenue Operations, Marketing Operations, Sales Operations, or Business Systems in a B2B SaaS environment

Strong hands-on experience with Marketo, including program setup, lead lifecycle management, scoring, routing, nurtures, segmentation, and CRM sync

Strong hands-on experience administering Salesforce

Experience managing Salesforce-Marketo integration and troubleshooting sync, process, and data issues

Strong understanding of demand generation processes, lead-to-opportunity workflows, funnel management, and campaign operations

Experience partnering closely with Marketing and Sales leadership to improve process, reporting, and operational efficiency

Technical Skills
Strong experience building reporting and dashboards that support business visibility and decision-making

Deep understanding of marketing automation, CRM structure, process automation, and data governance

Experience improving business processes through systems thinking, automation, and cross-functional collaboration

Familiarity with attribution models, enrichment tools, and broader marketing and revenue tech stack tools is a plus

Salesforce Administrator certification is a must

Soft Skills
Strategic thinker with a strong execution mindset

Highly detail-oriented and process-driven

Strong analytical and problem-solving skills

Collaborative, service-oriented, and comfortable influencing across functions

Able to manage multiple priorities in a fast-paced environment

Clear communicator with strong documentation and project coordination skills

Why Applitools
Work with cutting-edge AI technology in an AI native test automation organization

Help build the operational foundation that enables growth across Marketing and Sales

Direct influence on go-to-market process design, marketing infrastructure, and business scalability

Remote-first culture where innovation, ownership, and collaboration drives everything we do

Competitive compensation and benefits

Remote

United States
Marketing

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