Brand Manager

About The Team The Strategy & Operations team at DoorDash is the driving force behind the In-Store business line’s long-term growth and operational excellence. We work cross-functionally to develop and execute key initiatives that align with In-Store’s strategic goals, ensuring scalability, efficiency, and optimal performance across the organization. Our team is focused on leveraging data-driven insights, improving processes, and guiding business decisions that enhance customer experience and foster company-wide innovation. About The Role DoorDash is looking for an Associate Manager, Strategy & Operations to own our Marketing product portfolio and serve as the critical bridge between Product, GTM, and our merchants for the In-Store business (inclusive of SevenRooms). In this highly visible, high-impact role, you will own a portfolio of marketing SKUs end-to‑end—Email Marketing, Text (SMS) Marketing, and WhatsApp Marketing—across their full lifecycle, from early-stage MVP testing and Sales Pilots through full-scale global Go-To-Market (GTM) launches and ongoing growth and optimization. You will act as the ultimate “train conductor” for these initiatives, bringing cross-functional teams together to drive complex projects and larger workstreams across the finish line with minimal guidance. This requires managing every facet of commercialization, including coordinating legal terms, establishing product naming conventions, drafting FAQs, defining sales positioning, and driving pricing and packaging strategies. Because you own a portfolio rather than a single launch, you will also begin to diagnose and define net‑new product and business opportunities for the team—sizing markets, running deep competitive research, and translating global nuances for regional success. You will champion project creation and execution, dive deep into data, and build consensus with cross-functional partners and setting the methods and procedures others follow. The ideal candidate is a structured "first-principles" thinker who has a bias for action, thrives in ambiguity, and is obsessed with using data to drive results and achieve our goal of sustainable revenue growth. You are an autonomous owner who can build consensus, synthesize complex data, and navigate both 0‑to‑1 launches and the scaling of an established product portfolio in a fast‑paced B2B SaaS environment. You’re Excited About This Opportunity Because… Own the Marketing Product Portfolio: Own the end-to‑end strategy and commercialization of our marketing SKUs (Email, Text/SMS, and WhatsApp Marketing) globally. Manage everything from MVP definition and legal terms to FAQs, sales pitching, and pricing & packaging—and, once live, drive adoption, attach rate, and revenue growth across the portfolio. Diagnose & Define Net‑New Opportunities: Proactively identify where the marketing portfolio should go next. Spot gaps and unmet merchant needs, build the business case for new products, features, or channels, and define the initiatives before they are handed to you. Cross‑Functional Project Management: Act as the strategic “train conductor” across Product, Sales, Marketing, and Legal. Bring people together, gather requirements, manage strict timelines, and drive complex initiatives forward without direct authority. You will establish clear metrics for success, designate project components to the appropriate cross‑functional DRIs (Directly Responsible Individuals), and remove or elevate roadblocks to ensure timelines are achieved. Marketing Channel Strategy & Domain Depth: Develop deep fluency in the mechanics of each channel—email and SMS deliverability, consent and compliance (CAN‑SPAM, TCPA, and the WhatsApp Business Platform / Meta messaging policies), guest segmentation and CRM, and engagement‑to‑conversion economics—and use it to make sharper pricing, packaging, and roadmap calls. Market & Competitive Strategy: Size market opportunities and conduct deep competitive research for the region, benchmarking against both horizontal marketing/CRM platforms (e.g., Mailchimp, Emma, Klaviyo, Attentive) and hospitality‑tech guest‑marketing and engagement players (e.g., Me & You, Bikky, Thanx, Paytronix, Popmenu, and Fishbowl). Dive into specific customer segments to understand what is working, analyze closed‑lost deals to understand what isn’t, and ensure global product strategies account for local nuances. Data‑Driven Insights: Dive deep into our data to uncover hidden trends, analyze product adoption and channel performance, and monitor competitive dynamics. You will develop dashboards, KPIs, and reports that translate complex data into compelling narratives and actionable recommendations. Executive Visibility & Alignment: Translate highly ambiguous project scopes into structured, actionable plans. Communicate updates, roadblocks, and strategic recommendations clearly to senior leadership and cross‑functional partners. Risk Management: Anticipate and proactively manage obstacles and risks to strategic projects—including deliverability, consent, and channel‑compliance risks—developing mitigation strategies to keep initiatives on track. We’re Excited About You Because… Experienced Operator: 4-6 years of experience in project management, consulting, strategy & operations, or product/GTM strategy, preferably within a high‑growth technology, SaaS, or hospitality environment. Portfolio Owner: You own a portfolio of initiatives end-to‑end and drive them to a high level of quality with minimal guidance. You take ownership, work autonomously, and demonstrate initiative to drive change, skillfully identifying issues, assessing risks, and finding creative, pragmatic solutions. Expert Project Manager: Proven track record of managing complex projects and larger workstreams that require a high level of accuracy and dependability, exercising judgment in selecting the methods, techniques, and evaluation criteria to get results. You can manage multiple priorities simultaneously in a fast‑paced environment. Solution‑Oriented Influencer: You come to meetings with a clear point of view and feel comfortable pushing back and asking hard questions. You are personable, capable of influencing others, and skilled at bringing people together to drive results. Data Analysis & Financial Modeling: An analytical mindset with proven experience in data analysis and financial modeling. You can translate raw data into actionable insights and strategic recommendations, and build models to evaluate potential opportunities. Exceptional Communicator: Excellent communication and stakeholder management skills, with the ability to influence and align cross‑functional teams without direct authority. Analytical Thinker: Strong data analysis skills and high spreadsheet comfort. Experience with Salesforce, Looker, and Gong is highly preferred; familiarity with marketing/messaging platforms (e.g., Iterable, Braze, Klaviyo, Attentive) is a plus. Marketing‑Savvy: Working understanding of email, SMS, and/or WhatsApp marketing—including deliverability, opt‑in/consent, and channel compliance is a strong nice‑to‑have. CustomerCentric: Deep sense of empathy for user challenges and pain points. IndustryEnthusiast: Experience in hospitality tech, a consumer‑facing app, or a B2B2C environment is a nice‑to‑have. Compensation The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job‑related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market‑dependent and may be modified in the future. In addition to base salary, the compensation for this role includes opportunities for equity grants. DoorDash cares about you and your overall well‑being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family‑forming assistance, and a mental health program, among others. See Below For Paid Time Off Details For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year. For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week). The national base pay range for this position within the United States, including Illinois and Colorado. $105,400—$155,000 USD About DoorDash At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door‑to‑door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods. DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We’re committed to supporting employees’ happiness, healthiness, and overall well‑being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more. Our Commitment to Diversity and Inclusion We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel. Statement of Non-Discrimination In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce — people who identify as women, non‑binary or gender non‑conforming, LGBTQIA , American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently‑abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non‑discrimination. Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation. If you need any accommodations, please inform your recruiting contact upon initial connection. Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only We used Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provided Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023. We resumed using Covey Scout for Inbound again on June 29, 2024, and ceased using Covey Scout for Inbound on April 30, 2026. The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: . #J-18808-Ljbffr