VP of Marketing

Who We Are UnitedMasters is building a marketplace that connects artists, brands and fans, empowering artists to earn and grow. We have built a music distribution service that puts artists first, letting them distribute music directly to fans while maintaining ownership of their master recording rights and up to 100% of royalties. Through the combination of our platform and deep ties to brands, we enable independent artists and change‑makers to grow and earn unlike any other platform. Location This role is based in Brooklyn, New York with four days in-office and one day remote. What You'll Do Build and scale a social presence that moves at the speed of culture Turn social channels into a defining advantage for the company, not a support function Lead a culturally fluent, fandom‑native social strategy attuned to the conversations, creators, and moments shaping music and pop culture in real time Set UnitedMasters apart from category competitors by defining a social presence and brand voice that legacy distributors can’t replicate, leveraging music, culture, and our deep artist relationships to build a moat Build the team, operating model, and content engine to ship at the speed culture moves Partner with artist services and the music team to share artist wins consistently, turning our roster into our best storytellers Set and execute the strategy Create and execute a 360‑marketing strategy to attract, retain, and engage both sides of our marketplace: artists and brands/licensors Own the marketing budget across channels, hitting acquisition targets and brand‑building goals while meeting CAC and marketing efficiency benchmarks Develop product positioning and messaging grounded in user research, market insights, and a deep understanding of the platform Own brand, PR, and paid marketing Define and refine UnitedMasters’ brand, how we present ourselves to artists, brands, and the broader culture, and find the right mix of brand and growth investment for our stage Lead paid media strategy across digital, offline, and emerging channels, leveraging Translation’s creative firepower as we scale Own PR and communications strategy: partner with internal and external PR resources to land earned media that amplifies our cultural moments, fuels artist and brand growth, and reinforces our differentiation in the category Partner with Brand Partnerships & Events to develop tentpole activations that showcase our artists, platform, and differentiation Be a connective thread across the company Serve as a connective thread across product, engineering, data science, design, music, sales, and Translation, unifying our narrative and building efficient cross‑functional processes Define creative briefs and act as a key stakeholder in reviewing concepts and assets against our marketing objectives Minimum Qualifications 10+ years of marketing leadership with deep, demonstrable expertise in social media Demonstrated ability to build and scale social channels with cultural relevance and creative ambition Experience growing consumer mobile, web, and/or enterprise‑SaaS products, with clear results on business metrics and revenue growth Experience managing both qualitative and quantitative customer research Strong management experience leading cross‑functional marketing teams; able to recruit, develop, and retain world‑class talent High intellectual horsepower, equally comfortable with spreadsheets and great creative Extreme empathy and curiosity for our artist and brand customers Startup, do‑er mentality Bonus: Music, creator economy, or marketplace experience Bonus: International marketing experience Bonus: Experience working closely with an in‑house or external creative agency Benefits Salary range: $225,000 - $265,000. Compensation includes base salary, bonus, stock options, 401(k) match, and other benefit opportunities. #J-18808-Ljbffr