VP of Marketing

Sureify’s mission is to modernize the life insurance and annuity industry by helping carriers acquire, service, and engage their customers through any distribution channel. Sureify’s products empower life insurance carriers, agents, employees, and customers to have the digital experiences employees and consumers have come to expect in the rapidly advancing tech climate. About the Role Sureify is seeking a strategic and execution-oriented Vice President of Marketing to lead our marketing organization and elevate the Sureify brand as we continue to scale across the insurance and annuity technology market. Reporting directly to the Chief Customer Officer, this leader will work in close partnership with Sales, Account Management, Product, and Executive Leadership to drive market awareness, pipeline growth, customer engagement, and brand differentiation. This role is ideal for a modern B2B SaaS marketing executive who thrives equally in strategy and execution — someone who can build the vision while also rolling up their sleeves to make it happen. The VP of Marketing will lead a lean, high-performing team of individual contributors while serving as the creative and operational leader for the marketing function. This person will own the end‑to‑end marketing strategy across brand, demand generation, communications, events, content, digital presence, and sales enablement. Responsibilities Develop and execute a comprehensive marketing strategy aligned with company growth objectives and revenue goals. Partner closely with the Chief Customer Officer and Sales leadership to drive pipeline generation, account expansion, customer engagement, and market positioning. Serve as the strategic steward of the Sureify brand, ensuring consistency across messaging, visual identity, thought leadership, events, digital channels, and customer experiences. Lead demand generation initiatives across inbound, outbound, ABM, partner marketing, events, and digital campaigns. Own marketing operations, planning, forecasting, budgeting, reporting, and KPI measurement with a strong focus on efficiency and ROI. Translate company strategy and product direction into compelling market narratives and differentiated positioning. Oversee development of marketing content, sales enablement materials, website strategy, customer communications, and product marketing assets. Act as a player‑coach leader for a small team of marketing professionals and agency partners, balancing leadership, mentorship, and direct execution. Drive cross‑functional alignment between Marketing, Sales, Product, Account Management, and Executive Leadership. Lead creative direction for campaigns, content, brand evolution, and market presence. Establish scalable processes, workflows, and operational rigor within the marketing organization. Analyze market trends, customer insights, competitive positioning, and campaign performance to continuously refine strategy. Qualifications 12+ years of experience in B2B SaaS marketing, preferably within enterprise software, insurtech, fintech, or regulated industries. Proven success leading both strategic marketing initiatives and hands‑on execution in high‑growth environments. Experience partnering closely with Sales and Account Management organizations to drive measurable business outcomes. Strong understanding of modern demand generation, account‑based marketing, lifecycle marketing, and brand development. Demonstrated ability to build and scale marketing functions with lean teams and limited resources. Strong operational mindset with experience managing budgets, forecasting, KPIs, and marketing analytics. Exceptional communication, storytelling, and presentation skills. Experience leading creative direction and brand strategy across multiple channels. Collaborative leadership style with the ability to influence across departments and executive stakeholders. Familiarity with Salesforce, HubSpot, and modern marketing technology platforms. Experience in insurance, financial services, or highly regulated industries is a plus. What Success Looks Like Increased brand awareness and market credibility within the insurance and annuity ecosystem. Strong alignment between Marketing, Sales, and Account Management teams under a unified go‑to‑market strategy. Consistent contribution to qualified pipeline growth and customer engagement. A scalable marketing engine supported by clear metrics, operational discipline, and strong creative execution. A high‑performing, collaborative team culture focused on innovation, accountability, and impact. Base annual salary: $210,000 - $250,000 USD Sureify is an Equal Opportunity Employer committed to diversity. Qualified applicants will receive consideration for employment without regard to race, color, national origin, citizenship, ancestry, religion, sex, sexual orientation, gender perception or identity, age, disability, veteran or military status, or any other basis prohibited by law. If you are a California resident, please be aware Sureify collects personal information from you during the application process, which may include your name, contact details, employment history, and educational background, in accordance with the California Consumer Privacy Act (CCPA). We use this information solely to evaluate your candidacy for employment and may share it with internal hiring personnel as needed. #J-18808-Ljbffr