Senior Product Manager, Ads

About Us Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day. We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and solve problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on LinkedIn and X, and discover the projects we’re solving on our Blog. Be sure to explore our Interviewing Guide to learn how to ace our interview process. About The Role The Twitch Ad Products team’s goal is to help streamers earn money by connecting them with brands they authentically endorse and offering the best ad experiences for their communities. We are looking for a product leader who has experience leading product initiatives from concept to successful launch. The ideal candidate is a strong communicator with high levels of customer obsession, strong technical judgment, demonstrated ability to build scalable processes and products, and is an independent operator, experienced working across teams to deliver on behalf of customers. As a Sr. Product Manager on the Ad Products team, you’ll have an end‑to‑end ownership of the product(s), design, and technology required to ensure our end customers have a relevant and compliant Twitch advertising experience. You will report to the Director of Ad Products. You can work from Twitch’s headquarters in San Francisco, CA; or from one of our hub locations in Seattle, WA; Irvine, CA; or New York City, NY – with West Coast (PST) working hours. You Will Lead the development and execution of a bold customer‑focused product strategy and vision for ad targeting, personalization, and measurement; ensuring compliance with privacy and accessibility regulations. Collaborate closely with cross‑functional teams, including engineering, science, policy, operations, and business stakeholders, to define and execute a product roadmap. Work back from our customers by learning from their feedback, behavioral measurements, and other data sources to identify pain points and ensure we are building the right features over time. Monitor key performance indicators (KPIs) and analyze metrics to measure the impact of addressable inventory, identify areas for improvement, and drive optimization. Participate in engineering discussions around technology decisions and strategy related to a product. Collaborate with other teams at Twitch and Amazon to elevate our overall advertising experience. Own your launches by partnering with engineering, marketing, and other teams to maximize the outcomes of your team's work. Perks Medical, Dental, Vision & Disability Insurance 401(k) Maternity & Parental Leave Flexible PTO Amazon Employee Discount Basic Qualifications Bachelor’s degree 5+ years of work experience as a Product Manager Experience leading cross‑functional initiatives Experience defining 1‑2 year product strategies, and working on associated roadmaps Demonstrated advocacy of the needs of customers including end‑users (viewers & creators) and advertisers Run product experiments with in‑depth product performance analysis Translated your product ideas into expected impact Preferred Qualifications Experience in using analytical tools, such as Tableau, QlikView, QuickSight 2+ years working on ad products Experience working on innovative ad supply generation initiatives including new formats Experience in ad targeting and/or measurement Legal & EEO Statement Twitch is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Los Angeles County applicants: Job duties for this position include working safely and cooperatively with other employees, supervisors, and staff; adhering to standards of excellence despite stressful conditions; communicating effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and following all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Compensation USA, CA, Culver City – 151,200.00–204,600.00 USD annually USA, CA, Irvine – 151,200.00–204,600.00 USD annually USA, CA, San Francisco – 173,900.00–235,200.00 USD annually USA, NY, New York – 166,300.00–225,000.00 USD annually USA, WA, Seattle – 151,200.00–204,600.00 USD annually #J-18808-Ljbffr PMs for Hire