Marketing Manager

Marketing Manager

At Pacific Health Group, we are transforming healthcare by addressing social determinants of health and delivering innovative, community-based solutions that improve lives. Through programs such as Enhanced Care Management (ECM), Community Supports, Behavioral Health Services, Community Health Workers, Street Medicine, and other whole-person care initiatives, we help individuals navigate complex healthcare systems and access the resources they need to thrive.

Our mission is rooted in compassion, innovation, collaboration, and accountability. We are committed to strengthening communities, improving health outcomes, and expanding access to services through meaningful partnerships, community engagement, and strategic communication.

As a rapidly growing organization, we are seeking an experienced Marketing Manager to lead brand growth, community engagement, marketing strategy, and public-facing initiatives across Pacific Health Group and affiliated entities.

The Marketing Manager is responsible for the strategic planning, development, execution, and optimization of all marketing, branding, communications, community engagement, and public relations activities across Pacific Health Group and its affiliated entities.

This position serves as the operational leader of the marketing function and is responsible for driving brand awareness, community partnerships, patient and member engagement, referral source development, digital marketing initiatives, public relations efforts, and organizational visibility.

The Marketing Manager collaborates closely with executive leadership, healthcare partners, community organizations, vendors, media outlets, and internal departments to ensure all marketing initiatives align with organizational goals, regulatory requirements, and brand standards.

The ideal candidate is a highly organized, creative, data-driven leader with experience managing multiple projects, stakeholders, and priorities in a fast-paced environment.

Essential Duties and Responsibilities

Marketing Strategy & Leadership

• Develop and execute comprehensive marketing strategies that support organizational growth, brand awareness, service line expansion, and community engagement.
• Translate executive vision into measurable marketing initiatives and campaigns.
• Lead annual and quarterly marketing planning, budgeting, forecasting, and performance reporting.
• Establish marketing KPIs, dashboards, and performance metrics.
• Identify new opportunities to increase organizational visibility, referral partnerships, and community impact.
• Ensure alignment between marketing initiatives and organizational objectives.

Brand Management & Creative Direction

• Maintain and strengthen brand integrity across all Pacific Health Group entities and affiliated organizations.
• Develop and enforce brand standards, messaging frameworks, tone of voice, and visual identity guidelines.
• Oversee the creation of marketing collateral, presentations, advertisements, social media content, videos, print materials, and promotional assets.
• Ensure consistent branding across all digital and physical touchpoints.
• Support the positioning and growth of affiliated brands while maintaining alignment with organizational objectives.

Community Engagement & Strategic Partnerships

• Develop and maintain relationships with healthcare providers, managed care organizations, community-based organizations, educational institutions, workforce development agencies, and strategic partners.
• Represent Pacific Health Group at networking events, conferences, community meetings, health fairs, and public engagement opportunities.
• Coordinate community outreach initiatives that increase awareness of Pacific Health Group services and programs.
• Identify opportunities to strengthen referral relationships and community partnerships.
• Support organizational volunteer initiatives, sponsorships, and community impact programs.
• Serve as a brand ambassador for Pacific Health Group throughout San Diego County and surrounding communities.

Digital Marketing & Communications

• Oversee digital marketing efforts including website management, SEO, SEM, email marketing, social media management, marketing automation, and online advertising.
• Monitor digital performance and continuously optimize campaigns to improve engagement and return on investment.
• Manage content calendars, publication schedules, and communication strategies.
• Develop and oversee organizational newsletters, email campaigns, and digital communications.
• Ensure all communications are accurate, compliant, audience-focused, and aligned with organizational goals.

Public Relations & Media Relations

• Develop and manage public relations strategies that enhance organizational visibility and reputation.
• Coordinate media opportunities, press releases, interviews, and community announcements.
• Build and maintain relationships with media outlets, journalists, and community influencers.
• Support executive leadership with public-facing communications and speaking opportunities.
• Assist with reputation management and crisis communication efforts when necessary.

Marketing Operations & Project Management

• Manage marketing projects from concept through execution and completion.
• Develop project plans, timelines, deliverables, budgets, and implementation schedules.
• Coordinate multiple initiatives simultaneously while ensuring deadlines and quality standards are achieved.
• Monitor project performance and provide regular updates to executive leadership.
• Identify project risks and develop proactive solutions.
• Ensure efficient use of marketing resources and budget allocations.

Vendor & Agency Management

• Serve as the primary point of contact for marketing vendors, agencies, consultants, photographers, videographers, graphic designers, and advertising partners.
• Manage vendor relationships, contracts, deliverables, timelines, and performance expectations.
• Ensure all external partners meet organizational standards for quality, professionalism, and compliance.

Event Planning & Organizational Visibility

• Coordinate internal and external events from planning through execution.
• Support conferences, leadership speaking engagements, networking events, health fairs, ribbon cuttings, and community initiatives.
• Manage event logistics, promotional materials, registrations, vendor coordination, and communications.
• Measure event outcomes and identify opportunities for future growth and engagement.

Analytics & Performance Reporting

• Maintain marketing dashboards and reporting systems.
• Track campaign performance, engagement metrics, referral growth, digital performance, and community outreach outcomes.
• Analyze marketing data and provide recommendations for continuous improvement.
• Prepare executive-level reports summarizing marketing activities, results, and strategic recommendations.

Cross-Functional Collaboration

• Partner with Operations, Revenue Cycle, Human Resources, Behavioral Health, Community Programs, Member Services, and Executive Leadership.
• Coordinate organizational initiatives that support growth, community impact, workforce development, and brand awareness.
• Facilitate communication among internal stakeholders to ensure successful project execution.

Key Performance Indicators (KPIs)

Success in this role may be measured through:

• Growth in brand awareness and community engagement.
• Increased referral source development and strategic partnerships.
• Campaign performance and return on investment.
• Website traffic, lead generation, and digital engagement metrics.
• Successful execution of events and community initiatives.
• Timely completion of marketing projects and campaigns.
• Growth in organizational visibility and media coverage.
• Stakeholder satisfaction and cross-functional collaboration.

Minimum Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Business Administration, or a related field required.
• Minimum five (5) years of progressive marketing experience.
• Minimum two (2) years of leadership, project management, or team oversight experience.
• Experience in healthcare, managed care, public health, behavioral health, or other regulated industries strongly preferred.
• Strong knowledge of digital marketing, branding, public relations, content development, and analytics.
• Experience managing vendors, agencies, and external partners.
• Exceptional communication, project management, organizational, and leadership skills.
• Proficiency with Google Workspace, Microsoft Office, CRM platforms, marketing software, and analytics tools.
• Valid California Driver's License and reliable transportation.

Preferred Qualifications

• Healthcare marketing experience.
• Experience working with community-based organizations and healthcare providers.
• Experience supporting multiple brands or service lines.
• Knowledge of HIPAA-compliant marketing practices.
• Experience with HubSpot, Salesforce, Canva, WordPress, Google Analytics, and marketing automation platforms.

Requirements

• Valid California Driver's License and active auto insurance meeting CA requirements
• Reliable personal vehicle for daily work use
• Successful completion of background check (including MVR)
• Must be able to travel up to 60-70