Senior Analyst Content Strategy

Join Bimbo Bakeries USA

Have you ever enjoyed Arnold, Brownberry or Oroweat bread? A Thomas' English muffin or bagel? Or perhaps snacked on a Sara Lee, Entenmann's or Marinela cake or donut? If the answer is yes, then you know Bimbo Bakeries USA! More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves. Come join the largest baking company in the world and our family of 20,000 associates nationwide!

Top Reasons to Work at Bimbo Bakeries USA:

• Salary Range: $66,600 - $86,600
• Annual Bonus Eligibility
• Comprehensive Benefits Package
• Paid Time Off
• 401k & Company Match

Position Summary

The Senior Analyst, Digital Shelf & Content Syndication is responsible for leading digital shelf strategy and content syndication execution across retailer and digital commerce channels. This role is part of the Omnichannel team and reports to the Manager, Product Information Management. The Senior Analyst partners with internal stakeholders, external agencies, retailers, and syndication providers to develop content strategies, optimize digital shelf performance, and ensure accurate deployment of product content across all brands and channels. This role serves as a subject matter expert in content syndication, digital shelf best practices, content governance, and retailer content execution.

Key Responsibilities:

• Lead digital shelf strategy and content syndication execution across all brands and retailer network channels
• Develop and implement content strategies that improve product discoverability, visibility, engagement, and conversion
• Manage product content syndication through platforms including Salsify, Syndigo, and NIQ
• Oversee content deployment across retailer channels and ensure compliance with retailer-specific content requirements
• Monitor, troubleshoot, and resolve publication issues to ensure accurate and timely content deployment
• Manage retailer channel mappings, syndication configurations, and direct retailer connections to support accurate content distribution
• Update and maintain retailer assortments to ensure products are published accurately and distributed correctly across retailer platforms
• Review and approve product content, item records, and content submissions within retailer and syndication platforms
• Partner with external agencies on content creation, optimization, and execution initiatives
• Optimize product content across SEO and AEO copy, MRHI, imagery, enhanced content, and more
• Conduct content audits and competitive benchmarking to identify opportunities for optimization and performance improvement
• Measure content performance using available tools and translate insights into actionable recommendations
• Audit retailer product detail pages (PDPs) to ensure content accuracy, completeness, and content health
• Manage direct retailer channel connections and maintain syndication mappings across retailer networks
• Lead content governance initiatives, process improvements, and best practice development
• Collaborate with Sales, Brand, Packaging Graphics, and other cross-functional teams to align content priorities and business objectives
• Partner with external retailers, agencies, and syndication providers to support content execution and issue resolution
• Identify content gaps, operational inefficiencies, and process improvement opportunities
• Maintain documentation, reporting, and governance processes to support scalable content operations
• Communicate performance insights, content recommendations, and strategic initiatives to stakeholders and leadership
• Maintain content workflows, governance processes, and business rules that support scalable and efficient content operations
• Support additional digital shelf, content strategy, and syndication initiatives as needed

Leadership Competencies:

• Use a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses.
• Builds partnerships and work collaboratively with others to meet shared objectives.
• Take on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
• Understands the business and organizational environment and shows interest in adapting to their culture and ways of working.

Education and Work History:

• Bachelor's degree preferred in Marketing, Business, Communications, Analytics, or a related field
• 3+ years of experience in digital shelf strategy, content syndication, Product Information Management, eCommerce, Omnichannel, or a related field
• Experience within CPG, eCommerce, digital commerce, or retail content environments preferred
• Advanced knowledge of syndication platforms such as Salsify, Syndigo, and NIQ
• Experience with content measurement and optimization tools such as Vizit or similar platforms preferred
• Strong understanding of SEO, AEO, digital shelf best practices, content governance, and retailer content requirements
• Excellent communication, analytical, organizational, and project management skills

Preferred Qualifications:

• Serves as a subject matter expert for digital shelf strategy, content syndication, and retailer content execution
• Influences cross-functional stakeholders without direct authority
• Gains alignment across internal teams, agencies, retailers, and external partners
• Translates complex content performance data into clear business recommendations
• Drives continuous improvement through process optimization, governance, and best practices
• Navigates competing priorities while maintaining focus on high-impact initiatives
• Demonstrates initiative, accountability, and ownership in a matrixed environment
• Communicates strategic recommendations and performance insights effectively to senior leadership
• Identifies risks, opportunities, and emerging trends to support business growth

The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job. Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.