Director of Growth Marketing

Overview We're excited to be hiring a Director of Growth Marketing to join our team in NYC. Reporting to the VP of Marketing, this role will oversee Brooklinen's Growth Marketing function and play a critical role in shaping and elevating our full-funnel spend strategy across channels. This is an exciting opportunity for a curious, growth-minded, and results-oriented leader to build upon our strong foundation and push the boundaries of what best-in-class growth marketing looks like. What You'll Do Own and evolve Brooklinen's growth marketing strategy to drive meaningful top- and bottom-line results through best-in-class planning, testing, and execution. Lead the day-to-day strategy and performance across key paid channels—including Search, Paid Social, Affiliate, and CTV—with a focus on traffic, ROAS, and marketing efficiency. Own performance marketing budgets and forecasts in partnership with Finance and Marketing, proactively managing investment against traffic, ROAS, and new customer goals. Develop and oversee the testing and optimization roadmap across paid channels, including creative testing, platform experimentation, and user journey optimization. Partner closely with Creative, Brand, Ecommerce, and Analytics to develop channel strategies and creative that balance brand storytelling with performance. Leverage multiple attribution methodologies, including MMM and incrementality testing, to evaluate investment decisions and optimize channel performance. Stay close to execution within platforms and continuously identify opportunities for innovation, experimentation, and improved performance. Develop and present insights to senior leadership, connecting channel performance to company-wide KPIs and clear business recommendations. Own headcount planning and team structure for Growth Marketing. Lead an in-house team of channel managers, fostering strong performance, development, accountability, and operational excellence. We're Looking For 7+ years of marketing experience with deep expertise in performance and growth marketing, including recent hands-on platform experience. Proven experience leading an in-house growth or paid media function at a DTC brand at scale. Experience managing large media budgets ($10M+) and driving efficient growth across multiple paid channels. Strong analytical fluency across DTC metrics, including LTV, CPA, ROAS, CAC, % organic, and attribution. Experience with measurement methodologies including MMM and incrementality testing. Proficiency with Excel and BI/analytics tools such as Omni and Heap, with the ability to translate data into clear insights and actions. A strong people leader with a track record of building, developing, and retaining high-performing teams. Demonstrated ability to partner effectively across Creative, Finance, Ecommerce, Analytics, and Brand. Comfort operating at both strategic and tactical levels, from setting the vision to getting into the details. A curious, growth-minded, and results-oriented leader who challenges assumptions, moves quickly from insight to action, and continuously looks for ways to improve performance. Compensation Base salary range: $165,000-$195,000, plus equity and a 15% target bonus. We take a consistent approach to compensation to support internal equity. Offers are made within the posted range and are informed by relevant experience, skills, and market data. Benefits & Perks Up to 100% medical, dental, and vision coverage for employees Fertility and family-building support of up to $20,000 lifetime 401(k) with a 4% company match 16 weeks of fully paid parental leave 20 vacation days, increasing to 25 after five years, plus year-round Summer Fridays Hybrid schedule with two in-office days per week, scheduled Tuesday through Thursday Remote work during Thanksgiving week and the last week of December Up to four additional remote weeks per year with approval 40% employee discount plus a seasonal product allowance One Medical, Talkspace, and $1,000 annually through Joon for wellness One-month paid sabbatical after five years, plus an additional one-month paid sabbatical after 10 years Why Join Us? Brooklinen is a place where thoughtful people do meaningful work - with warmth, clarity, and shared purpose. We value care, collaboration, balance, and continuous growth. If this role excites you, even if you don't meet every qualification, we encourage you to apply. Diverse experiences and perspectives make us stronger. About Brooklinen Brooklinen was founded in 2014 with a simple belief: that comfort can bring happiness. Today, we're one of the largest soft goods brands in the U.S., designing for real life and real homes with products that pair elevated quality and accessible pricing. Our assortment - from sheets and towels to thoughtful additions for the modern bedroom - has earned over 100,000 five-star reviews and recognition from Architectural Digest, Good Housekeeping, Wirecutter, and more. We're growing thoughtfully, evolving intentionally, and committed to creating a home for people who care deeply about their craft - and each other. #LI-Hybrid #LI-MK #J-18808-Ljbffr