Associate Account Director

About the job

As a partner to businesses and governments, Crane Authentication offers expertise and cutting-edge innovations that protect and enhance products, secure identities, safeguard revenues and enforce compliance. Customers from different business sectors and levels of government trust our team of 1,250 people for their expertise in R&D, security design, engineering and data-driven insights. We are an integral part of Crane NXT , a $2 billion dollar business with over 5,000 associates.

Position Summary & Objective

The Associate Account Director is a growth-focused sales professional responsible for driving new business acquisition and revenue expansion within defined markets. This role prioritizes building a strong pipeline and closing new logos, particularly large, multi-national organizations. While maintaining a limited portfolio of existing accounts, the primary objective is aggressive growth through strategic prospecting, relationship development, and deal execution. The Associate Account Director may also lead specialized product sales initiatives to accelerate adoption and market penetration.

New Business & Revenue Growth (Primary Focus)

· Identify, engage, and secure new business opportunities within target markets and customer segments.

· Build and manage a robust sales funnel through proactive prospecting, networking, and strategic outreach.

· Lead complex sales cycles from initial engagement through contract close, including pricing and commercial negotiations.

· Achieve or exceed assigned growth targets and contribute directly to overall revenue performance.

· Drive penetration into large, multi-national organizations with tailored solutions and value propositions.

Specialized Product Sales

· Lead sales efforts for designated products or solutions within the portfolio, as assigned.

· Work with internal teams to support go-to-market efforts and successful execution of product sales initiatives.

Account Management

· Maintain a limited portfolio of existing customer accounts to ensure satisfaction and retention.

· Identify opportunities to expand relationships through cross-sell and upsell activities.

· Maintain regular contact with key customers while keeping focus on new business growth.

Collaboration & Execution

· Work closely with Marketing, Product, Finance, and Operations to support sales activity and customer needs.

· Maintain accurate pipeline management, forecasting, and CRM discipline (Salesforce).

· Represent the company at customer meetings, industry events, and trade shows as needed.

Position Qualifications

Education:

·Bachelor’s degree or equivalent experience in business, sales, marketing, or a related field preferred.

Experience:

· 10+ years of experience in sales or business development.

· Proven success driving new business and closing complex sales opportunities.

· Experience selling to large, multi-national customers preferred.

· Experience working in global or matrixed organizations.

Language Proficiency:

· Fluent in English both written and verbal; additional languages are a plus.

Knowledge, Skills, and Abilities

· Strong ability to manage the full sales cycle from prospecting through close.

· Solid negotiation and commercial skills.

· Clear and effective written and verbal communication skills.

· Experience in using CRM systems (e.g., Salesforce) and standard Microsoft Office tools.

· Comfortable working in a fast-paced environment with defined performance goals.

· Ability to work effectively with internal stakeholders and senior customer contacts.

Working Hours and Conditions

· Office and remote work environment.

Travel Requirements

· Travel may be required to support customer meetings and sales activities, and to attend industry events.

Crane Authentication is an Equal Employment Opportunity organization. All qualified applicants will receive consideration for employment regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability. Crane Authentication is committed to providing reasonable accommodation to individuals with disabilities.