Digital Marketing Coordinator

Description The Digital Marketing Coordinator works closely with the Design and Communications Manager and Digital Content Producer to tell the Garden’s story on its website and social media platforms through thoughtfully crafted copy and visual media. This position is critical to connecting people with plants in new and creative ways, a cornerstone of the Garden’s mission. We are looking for curious, motivated, and passionate candidates who can take our online presence to the next level through this vital digital work. The ideal applicant is an excellent creative copywriter, visual storyteller or brand-focused content creator with some experience managing the copy and images on a website powered by WordPress or similar CMS. A portfolio that includes copy and photography/video created for social media is a mandatory component of the application process; please provide a PDF or web link with your application for consideration. Key Responsibilities Social Content and Copy Create compelling media – Document and/or live-stream public events, parties, lectures, and more for use on the Garden’s website, social platforms, and beyond, often beyond typical office hours. Share the Garden’s message – Research, write, edit, schedule and publish content for the Garden’s platforms, ensuring alignment with internal and external calendars. Interact with online audiences – Surprise and delight digital audiences with excellent customer service interactions publicly and privately on the Garden’s social media and review platforms, often beyond typical office hours. Track your success – Collaborate with Digital Marketing Producer to monitor and report social media content performance, engagement and interactions with guests on the Garden’s social media and review platforms. Website Independent improvements – Using Garden calendars and publications, independently seek opportunities to update and optimize website promotional content with a focus on marketing and guest experience goals, while maintaining the website’s overall structure, navigation, and performance. Directed Maintenance Fulfill and proofread website edit requests from all Garden departments with high-level organizational standards and goals. Requirements Required Education/Experience Bachelor’s degree in mass communication, journalism, public relations, multimedia reporting, telecommunications, media and entertainment, traditional/digital marketing, English or creative writing. 1‑3 years’ experience producing branded digital media with an emphasis on copywriting and photography/videography for advertising, corporate communications, public relations, marketing or education goals. Required Skills And Abilities Impeccable written and verbal communication skills; strong attention to detail. Familiarity with writing and editing in Associated Press Style. Cross‑platform social media content management and reporting (Sprout, Hootsuite, Meta Business Suite). Intermediate iPhone video production, photography and storytelling: directing, shooting, interviewing, editing, uploading and managing media, gimbals, mics and standard tools. Direct experience with Adobe Photoshop, iOS media editing software (CapCut, TikTok in‑app tools) and understanding of media management including uploading, downloading and sharing from iPhone and DSLR cameras. Comfort and confidence appearing on camera and in voiceovers for widely published content. Ability to work both collaboratively and independently. Ability to organize, prioritize, and manage multiple projects simultaneously with the appropriate sense of urgency. Ability to learn new technologies and translate value to stakeholders. Preferred Experience WordPress (or similar CMS), Google Analytics and basic knowledge of HTML. FAA‑compliant drone operation. Edelkrone slider operation. Multi‑source live streaming to multiple platforms via OBS. Physical Demands/Work Environment Some standing, walking, bending, frequent use of hands, stooping and light lifting (at least 10 pounds). Noise level in the work environment is usually moderate. Many projects involve extended periods outdoors throughout the year. EEO Statement It is the policy of the Atlanta Botanical Garden to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, reasonable accommodations will be made for qualified individuals with disabilities. Core Values Conservation: We value natural resources and ecosystems, making choices with the long‑term sustainability of our planet in mind. Excellence: We hold ourselves to high standards and expect commitment from each other to contribute to a positive image and reputation for the Garden. Inspiration: We inspire through the creation of an environment that supports imagination and expression of beauty, providing joy, delight, and a deeper appreciation of plants for everyone. Integrity: We demonstrate honesty, transparency, accountability, trustworthiness and ethical behavior, exercising good judgment in our actions and communication. Respect: We value the diversity of our coworkers, volunteers and guests, holding each other in the highest regard. #J-18808-Ljbffr Cooperation Fund