Communications Specialist

Communications Specialist

The Communications Specialist is responsible for owning and executing external marketing communications across digital channels, ensuring high-quality, consistent, and on-brand content delivery. This role translates campaign direction and technical guidance into polished, audience-ready content that represents the company accurately and credibly in the market. This role is open to candidates currently based in Buffalo, NY. This is a hands-on, execution role that sits between campaign strategy and tactical delivery. The Communications Specialist does not define campaign architecture or product strategy, but is accountable for how marketing shows up externally—every day.

Key Responsibilities

• External Communications (Primary Ownership)
• Own execution of blog content, social media, and email marketing.
• Maintain a consistent external publishing cadence aligned to campaign priorities.
• Ensure messaging reflects approved narratives, terminology, and positioning.
• Content Production & Execution
• Own writing, editing, and refinement of marketing content.
• Translate campaign briefs and technical guidance into clear, compelling content.
• Adapt messaging for different channels and audiences while maintaining cohesion.
• Partner with designers and agencies to deliver complete, polished assets.
• Campaign Execution Leadership
• Lead execution of campaigns defined by the Program Manager.
• Build and manage content calendars and asset plans.
• Identify execution gaps early and proactively surface risks or needs.
• Brand & Quality Control
• Apply brand standards, voice, and narrative frameworks consistently.
• Own execution-level quality control across all externally facing content.
• Ensure accuracy, clarity, and professionalism in all deliverables.
• Publishing & Channel Management
• Own scheduling, publishing, and coordination across external channels.
• Oversee publishing workflows and ensure deadlines are met.
• Coordinate with the Marketing Specialist for execution support where needed.
• Performance Tracking & Optimization
• Track channel-level performance metrics (engagement, reach, consistency).
• Provide insights and recommendations to improve content effectiveness.
• Inform future execution decisions based on performance trends.
• Cross-Functional Collaboration
• Coordinate with the Marketing Specialist and Director to support execution and scaling of content volume.
• Remain informed of product and engineering roadmaps as they impact messaging and timing.

Required 3-5 years of experience in B2B marketing, communications, or content execution. Strong long-form and short-form writing and editing skills. Experience executing multi-channel marketing campaigns. Strong attention to detail and quality standards. Ability to manage multiple content streams simultaneously.

Preferred Experience in technical, industrial, or complex B2B environments. Familiarity with campaign workflows and content calendars. Comfort working from structured briefs and messaging frameworks. Experience collaborating with product, engineering, or technical teams.

Success in this role looks like external communications are consistent, credible, and on-brand. Campaigns are executed cleanly, on time, and with clarity. Content quality scales without degradation. Marketing shows up professionally and confidently in the market.