Senior Manager, Events & Sponsorships

ABOUT US:

We are in the financial services industry, but we are not a bank. We are in the people business. Inspired by the credit union philosophy of people helping people, we have developed a strong tradition of investing in our employees, our members, and our community.

OnPoint is the largest community-owned credit union in Oregon and continues to grow. That growth creates opportunities to make a meaningful impact while developing your career. If you are collaborative, strategic, and passionate about community engagement and brand activation, we invite you to explore this opportunity.

JOB SUMMARY:

The Senior Manager, Events and Sponsorships leads the strategy, planning, and execution of OnPoint's community engagement efforts, including events, sponsorships, and strategic partnerships. This role ensures all community-facing initiatives align with organizational priorities to attract, retain, and grow membership.

Working closely with executive leadership, regional teams, and cross-functional marketing partners, this role translates business objectives into community engagement strategies that strengthen brand presence and deliver measurable impact.

The Senior Manager, Events and Sponsorships oversees the intake, prioritization, and execution of more than 400 annual events and sponsorships. This includes ensuring alignment with strategic goals, consistency in brand execution, and effective use of resources. This role also manages a team responsible for partnerships, events, and sponsorships.

The ideal candidate is a strategic leader with strong executive presence and operational discipline who can connect community investment to business outcomes through planning, execution, and performance measurement.


ESSENTIAL FUNCTIONS:
• Lead the development and execution of community engagement strategies across events, sponsorships, and partnerships aligned with business and brand objectives
• Oversee intake, prioritization, and workflow management of event and sponsorship requests through systems such as Monday.com, ensuring visibility, consistency, and alignment across teams
• Manage and develop a team responsible for events, partnerships and sponsorships
• Set and uphold a high standard of customer service for internal stakeholders, leading and developing a team that delivers responsive, professional, and solutions-oriented support
• Partner with executive leadership and internal stakeholders to support high-profile events, strategic initiatives, and relationship-building opportunities
• Collaborate with Regional and Area Managers, branch leaders, and business line stakeholders to evaluate and prioritize community engagement opportunities based on defined goals
• Ensure consistent and high-quality execution across more than 400 annual events, including planning, logistics, brand presence, and on-site engagement strategy
• Lead OnPoint's signature events and key partnership activations, ensuring alignment with organizational priorities and delivery of sponsorship benefits
• Establish and maintain measurement frameworks to evaluate the effectiveness of events and sponsorships, including post-event debriefs, surveys, and stakeholder feedback
• Analyze performance data and insights to inform future strategy, optimize resource allocation, and improve engagement outcomes
• Integrate community engagement efforts with broader marketing initiatives, including campaigns, media partnerships, and brand strategy
• Support the development and execution of key community and media initiatives, including programs such as KGW School Supply Drive, OnPoint Prize, and other media lead campaigns
• Oversee budgeting, forecasting, and tracking of event-related expenses, promotional items, and equipment
• Ensure compliance with credit union policies, procedures, and regulatory requirements across all activities
• Continuously evaluate and refine processes, tools, and strategies to improve efficiency, effectiveness, and scalability
• Additional projects, responsibilities, or other duties as assigned

KNOWLEDGE, SKILLS AND COMPETENCIES:
• Strong experience in community engagement strategy, event marketing, or partnership management
• Ability to translate business goals into actionable community engagement plans and measurable outcomes
• Experience managing high-volume, complex programs with multiple stakeholders and competing priorities in a fast-paced environment
• Strong leadership and people management skills, with the ability to coach and develop team members
• Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels, including executive leadership
• Strong organizational and project management skills, with attention to detail and operational excellence
• Experience using project management or workflow tools such as Monday.com
• Ability to analyze performance metrics and apply insights to improve future outcomes
• Strong collaboration skills across cross-functional teams, including marketing, retail, and external partners
• Ability to balance strategic thinking with hands-on execution

MINIMUM QUALIFICATIONS:
• Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent experience
• 7 - 10+ years of experience in community engagement, events, sponsorships, marketing, or related roles
• 5+ years people management experience
• Experience managing projects, budgets, and cross-functional initiatives
• Experience leading and executing large-scale events and partnership programs

PREFERRED QUALIFICATIONS:
• Experience in financial services, credit unions, or regulated industries
• Experience working with community organizations, nonprofit partners, or sponsorship programs
• Familiarity with marketing performance measurement and reporting frameworks
• Experience managing high-volume event or sponsorship portfolios
• Experience with project management tools such as Monday.com

At OnPoint, we believe a workplace that reflects the richness of the world fosters a welcoming and empowering environment for everyone. We're committed to equity and inclusion, and consider all qualified applicants embracing every race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and your unique background.

We encourage you to apply if you're passionate about this opportunity and have the core qualifications. Your unique experiences and skills are what make you a strong candidate. Don't let imposter syndrome hold you back! Our recruitment process is designed to be inclusive and accessible to all. If you need any accommodation(s) during the application or interview stage, please let us know. We're dedicated to providing what's necessary to ensure a fair and inclusive experience.