Business Development Manager

Job Description

Job Description

Summary:

The Business Development Manager will play a pivotal role in business development including overseeing sales and marketing activities, driving brand awareness, market penetration, and customer engagement for our injection stretch blow molding machines and molds, customer satisfaction and fulfillment to achieve the company defined order/sales goals and corporate objectives.

Essential Duties and Responsibilities:

Core duties and responsibilities include the following. Other duties may be assigned.

SALES

• Meet with clients and prospects, to maintain and/or develop relationships, negotiate and book orders.
• Support colleagues, agents, distributors, and clients regarding the products and services.

Support Sales Manager through daily planning and reporting.

• Provide input and direction for creation and implementation of strategic sales plans to achieve corporate goals.

• Monitor and evaluate the activities and products of the competition/market.

• Assist in collating and reviewing market data to identify and forecast customer needs. Analyze sales statistics to assist in establishment of policy and assist all levels/roles in promoting sales.

Represents company at trade association meetings to promote product.

• Coordinate with Sales Coordination, manufacturing facilities, HQ and other sales related unit to progress projects efficiently.

• Prepare periodic sales report detailing sales volume, potential sales, and areas of proposed client base expansion providing input and direction for product research and development consideration.

MARKETING

• Strategic Planning: Develop and execute comprehensive marketing strategies to promote the products and services in line with company objectives.

• Brand Management: Ensure brand consistency and maintain the company's reputation as an industry leader.

• Market Research: Conduct market research and competitor analysis to identify opportunities, trends, and potential threats.

• Product Promotion: Create and oversee the marketing campaigns for the company's injection stretch blow molding machines and molds, including digital and offline initiatives.

• Content Creation: Develop and manage content for various marketing channels, such as website, social media, newsletters, and marketing collateral.

• Lead Generation: Drive lead generation efforts, collaborate with the sales team, and ensure a steady flow of qualified leads.

• Trade Shows and Events: Plan and coordinate participation in industry trade shows and events to showcase company's products.

• Customer Engagement: Develop and maintain relationships with existing customers and create strategies for customer retention.

• Analytics and Reporting: Monitor and analyze the performance of marketing campaigns and provide regular reports and insights to guide decision-making.

• Budget Management: Manage the marketing budget effectively, optimizing spend for maximum ROI.

COMPETENCIES:

To perform the job successfully, an individual should demonstrate the following competencies:

• Strategic Thinking: Develop and execute marketing strategies that align with the organization's overall goals and objectives. Ability to think long-term and anticipate market trends.

• Market Research and Analysis: Conduct thorough market research to identify opportunities and threats. Analyze data to make informed decisions and refine marketing strategies.

• Customer Focus: Understand the target audience, their needs, preferences, and behaviors. Tailor marketing campaigns to effectively reach and engage customers.

• Digital Marketing Expertise: Proficiency in various digital marketing channels, including SEO, SEM, social media, email marketing, content marketing, and analytics tools.

• Content Creation: Create compelling and relevant content for various marketing channels, including websites, blogs, social media, and email campaigns.

• Brand Management: Maintain brand consistency and integrity. Develop strategies to enhance brand awareness and reputation.

• Creative Thinking: Generate innovative marketing ideas and campaigns that stand out in a competitive market.

• Leadership and Team Management: Lead, mentor, and manage marketing teams. Delegate tasks effectively and foster a collaborative work environment.

• Project Management: Ability to manage multiple marketing projects simultaneously, set priorities, and meet deadlines.

• Budget Management: Develop and manage marketing budgets, allocating resources efficiently to maximize ROI.

• Data Analysis: Utilize marketing analytics and key performance indicators (KPIs) to measure the success of marketing campaigns and make data-driven improvements.

• Communication Skills: Excellent written and verbal communication skills for presenting marketing strategies, interacting with team members, and building relationships with stakeholders.

• Adaptability: Stay up-to-date with industry trends, emerging technologies, and changes in consumer behavior. Adapt marketing strategies accordingly.

• Negotiation and Vendor Management: Negotiate contracts with advertising agencies, media outlets, and other marketing vendors. Ensure cost-effective partnerships.

• Legal and Ethical Awareness: Familiarity with marketing laws, regulations, and ethical guidelines. Ensure compliance in all marketing activities.

• Project Evaluation: Continuously assess and evaluate the effectiveness of marketing campaigns and strategies. Make necessary adjustments for improvement.

• ROI Analysis: Track and measure the return on investment (ROI) for marketing initiatives and use this data to refine future strategies.

• Crisis Management: Ability to handle unexpected issues and crises that may impact the company's reputation and brand image.

• Collaboration: Work closely with cross-functional teams, including sales, product development, and customer service, to ensure marketing efforts align with overall business goals.

• Presentation Skills: Confidently present marketing plans and results to senior management and stakeholders.

• Complies with the company policies and procedures.

• Incorporates corporate principles and values into your work and in your team's work.

QUALIFICATIONS:

Bachelor's degree in Marketing, Business, or a related field. 5 years of experience in marketing management, preferably in industrial machinery or manufacturing.

Strong understanding of injection stretch blow molding machinery and molds is a plus.

Proven track record of developing and executing successful marketing strategies.

Exceptional communication and leadership skills.

Proficiency in digital marketing tools, analytics, and CRM systems.

Ability to travel occasionally for trade shows and events.

LANGUAGE SKILLS:

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

MATHEMATICAL SKILLS:

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.

REASONING ABILITY:

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

COMPUTER SKILLS:

To perform this job successfully, an individual should have knowledge of Internet Software; Spreadsheet Software (Excel); Electronic Mail Software (Outlook or Goggle Workspace); Design Software (Photoshop/Illustrator) ; Word Processing Software (Word); Presentation Software (PowerPoint)

Supervisory Responsibilities: NO

TRAVEL: >50%.